Campaign Platform Lead

Role overview

Campaign Platform Lead at Dentsu Aegis

Strong hands-on experience with Marketing Cloud.

Details

Project Details

Comments

Business Title

Technical Architect

Years of Experience

6+ Years

Knowledge of MC Connect (to CRM, DC, MCI, etc)

Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)

Advanced knowledge of AMPscript

Understanding of and ability to write SSJS, JavaScript

Practical knowledge of HTML, CSS, JavaScript

Build & configure automations for data processing and data import, including data lookup and updates to CRM

Build & configure customer Journeys

Manage requests for complex journey optimizations

Build and test advanced features included in customer journeys, web forms, data integrations

Code review and testing (both SIT and UAT) Soft Skills

Engage with client to derive requirements and consult client on best practices

Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.

Cooperate with client marketing managers on daily bases to support adoption

Provides constant consultations and trainings for campaign managers.

Cross platform skills

Overview of CRM data and understanding of Salesforce CRM platform in general to guide client

Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).

Segment creation in Data Cloud

Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor

Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools

Interfaces directly with internal teams to address and manage client requests

Responds to internal requests for support assistance on deployed campaign platforms within our production organisation

Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control

Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production

Required qualifications

• skills
• 1.
• SFMC expertise: more than 5 years of experience in leading SFMC implementations. 2.
• Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others. 3.
• Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL) 4.
• API Integrations – SOAP, REST 5.
• Strong Communication Skills 6.
• Problem Solving and Result Orientation 7.
• Excellent in Ampscript HTML, CSS

Preferred qualifications and skills

• Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred 2.
• Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms 3.
• Programming experience (Javascript / Java / VB / C# / PHP)
• Education Qulification
• Bachelor's degree or higher in Engineering
• Certification If Any
• Salesforce Marketing Cloud Certifications 2.
• Multi Solution Architect (Nice to Have)

Employment details

• Shift timing
• Work in client specific time zones IST/GMT/EST / ANZ Time zone
• DGS India - Bengaluru - Manyata N1 Block
• Brand:
• Merkle
• Time Type:
• Full time
• Contract Type:
• Permanent
• Location: DGS India - Bengaluru - Manyata N1 Block, Chennai, Pune, New delhi