Senior Brand Manager- Connections & Communications

Role overview

Senior Brand Manager- Connections & Communications at AB InBev

We're seeking a seasoned Senior Brand Manager in our global brands team to drive brand growth, cultural relevance and consumer engagement.

As a key member of the Marketing team, you'll develop and execute activations and partnerships that amplify the brandʼs credentials.

Responsibilities 1.

Brand Positioning: Define and maintain brandʼs positioning, ensuring alignment with global direction while meeting Indian market needs. 2.

Partnerships Activation: Develop and execute brand partnerships that align with brandʼs positioning. 3.

Creative Collaboration: Work closely with internal creative teams, external agencies to develop innovative concepts, content and activations. 4.

Planning & Execution: Develop, execute and track activations & partnerships, ensuring timely delivery and budget management. 5.

Commercial & Budget Management: Manage marketing budgets, ensure ROI optimization and deliver brand programs on time in full.

EXPERTISE AND QUALIFICATIONS 1.

Required qualifications

• University degree in Business/ Marketing.
• 5+ years of brand management experience, preferably in CPG, beverage or lifestyle brands with a focus on events and cultural activations. 3.
• Skills: - Strong understanding of Culture and brand management. - Excellent communication, collaboration and project management skills. - Ability to think strategically, creatively and analytically. - Experience working with creative agencies, internal teams and external partners. - Strong budget management and commercial acumen.
• Cultural Marketing Expertise: Knowledge of cultural marketing trends, consumer behavior, and cultural insights. 2.
• Global Brand
• Experience working on global brands, with an understanding of international marketing strategies and cultural nuances. "At AB InBev, we are committed to our purpose of bringing people together for a better world – regardless of race, ethnicity, age, sexual orientation, gender or any other difference."

Preferred qualifications and skills

• MBA Preferred 2.
• Nice to Have 1.

Employment details

• Location: Bengaluru [IN]

Additional role details

• Dreaming big is in our DNA.
• It’s who we are as a company.
• It’s our culture.
• It’s our heritage.
• And more than ever, it’s our future.
• A future where we’re always looking forward.
• Always serving up new ways to meet life’s moments.
• A future where we keep dreaming bigger.
• We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.
• The power we create together – when we combine your strengths with ours – is unstoppable.
• Are you ready to join a team that dreams as big as you do?