Senior Insights & Marketing Manager, Amazon Pay

Role overview

Senior Insights & Marketing Manager, Amazon Pay at Amazon Pay

This role is part of the rekindle returnship program Note: For more details on rekindle program, pls visit - https://www.amazon.jobs/en/landing_pages/rekindle Amazon Pay's vision is to simplify lives and fulfill aspirations by making payments trusted, convenient and rewarding.

This role requires a diverse research skill-set with strong analytical know-how, sharp business acumen, the ability to build consensus quickly and bias for action.

Employment details

• Location: Bengaluru [Karnataka] [India]

About the employer

• Amazon Pay offers payments, credit, investment and insurance products.
• Customers use Amazon Pay to pay for virtually anything including shopping, bills, money transfers, scan & pay, ticketing, cabs, food delivery and more.
• The Amazon Pay Marketing team is looking for a seasoned insights & marketing professional with big ideas, a passion for solving unique problems, and strong consultative and strategic mindset - to help us build and drive a world class insights to marketing actions for the business.

Additional role details

• The payments and financial services landscape is fast-paced and dynamic with evolving customer needs.
• We cater to diverse customer preferences across cash habituated, new-to-credit, digital-native, and credit-served customers through innovative products such as Pay Later, Cash Deposit At Doorstep, Pay With Alexa, Co-Branded Credit Card, Gift Cards, UPI, Auto-Insurance and Smart Stores.
• Thus, Amazon Pay not only improves customers' payment experience while shopping on Amazon but also across their A to Z of payments.
• Do you have a passion for understanding what delights customers?
• Do you get energized seeing your insights and marketing solutions transformed into products and campaigns that benefit customers?
• This role will develop and own the insights programs from strategy development, through influencing stakeholders, to acting on insights and also execute marketing actions in key programs.
• The successful candidate will be comfortable with ambiguity, have strong attention to detail, and be motivated by a fast-paced and entrepreneurial environment.
• Key job responsibilities
• Being a thought leader and trusted partner on customer insights
• Applying sound research and business acumen to help the business solve complex research questions
• Taking disparate data and connecting the dots to craft meaningful narratives that build impactful marketing campaigns
• Diving deep into data to understand not only the 'what', but the 'so what' and 'now what'
• Defining, building, and championing scalable and agile market research solutions, tools, and processes
• Creating mechanisms to share insights and influencing product, category and marketing stakeholders to act on insights
• Leveraging internal and external resources to execute innovative research techniques A day in the life Listen to customers thru heartbeat, percept and other channels --> track insights project roll-outs --> execution planning for marketing GTMs --> review data and performance on programs --> create brief for internal/external partners to scale up business.