Global Head Digital Marketing

Role overview

Global Head Digital Marketing at Ascendion

The Role You will architect and lead Ascendion's global digital ecosystem as a strategic growth engine.

Responsibilities

• You'll lead a small team, manage the martech stack with an AI-first mindset, and ensure our digital channels work in harmony.
• Lead partnerships with Brand, Content, and Design to create experiences that amplify our AI-native story and drive engagement with key audiences. 2.
• Build an AI-first operating model: deploy best-in-class AI systems, embed data-driven decision-making, and create scalable operations that free our teams from low-impact work.
• Manage the agency and partner ecosystem (paid media, SEO, development partners, martech partners) to ensure quality, velocity, and ROI.
• Create clarity on accountability, performance standards, and execution.
• Provide input into board-level conversations on market perception, competitive positioning, and digital maturity.

Employment details

• Location : Bangalore, India (Global Role) Reports to : Global Head of Brand Team : Lead a small, high-performing team; manage global agency and partner ecosystem Travel : Occasional, as needed for strategic initiatives and stakeholder alignment

About the employer

• Digital Brand & Experience Leadership Own Ascendion.com and our global digital presence as the primary vehicle for brand activation and market perception.
• Surface early signals on market trends and customer intent that shape Ascendion's narrative.

Additional role details

• Your mandate: build a world-class digital brand presence that drives visibility and market activation, while creating operational rigor and continuous improvement that keep us ahead of industry standards.
• Your work directly influences how the market perceives Ascendion and how we accelerate our growth story and impact with technology.
• Key Accountabilities 1.
• Set strategic direction for how we show up digitally.
• Ensure our digital brand is coherent, fast, and designed for impact.
• Digital Demand & Pipeline Support Align digital channels – GEO/SEO, paid media, marketing automation, and analytics – to support growth.
• Work with regional Growth and Sales leadership to ensure digital pathways directly influence pipeline velocity and bookings.
• Translate brand activation into measurable commercial outcomes without compromising our premium positioning. 3.
• Martech Modernization & AI-Driven Operations Modernize our marketing technology ecosystem as a competitive advantage.
• Champion emerging AI technologies that improve marketing velocity, personalization, and measurement.
• Improve operational rigor that keeps us ahead of industry standards. 4.
• Team Leadership & Partner Ecosystem Lead a high-performing small team.
• Foster a culture of continuous improvement and experimentation. 5.
• Strategic Insights & Board-Level Input Translate digital performance into strategic insights that inform brand and growth strategy.
• How We'll Measure Success Progress tracked quarterly; reviewed annually against: Brand Visibility & Activation: Sustained growth in traffic, engagement, and market perception across key channels Pipeline Influence: Digital touchpoints demonstrate measurable impact on opportunity creation and sales velocity Operational Excellence: Martech stack delivering faster execution, better data quality, and reduced manual effort through AI and automation Digital Maturity: Continuous improvement in our digital capabilities—experience quality, personalization, and experimentation velocity Team & Partner Performance: High-performing team, strong agency partnerships, clear accountability, and consistent delivery quality About You You are a strategic leader with hands-on digital expertise and a product mindset.
• You think systemically about how digital channels work together, not as isolated tactics.
• You're AI-fluent and automation-minded—you see technology as a force multiplier, not a complexity.
• You communicate clearly with executives and can translate digital strategy into business impact.
• You're a builder: comfortable driving change, experimenting, and iterating fast.
• Strategic Thinker: You see digital as a business engine, not a department.
• You can translate brand strategy into digital execution and vice versa.
• Builder & Operator: You've led global digital transformations.
• You can architect strategy and roll up your sleeves on execution.
• You thrive in ambiguity.
• AI Mindset: You're fluent in generative AI, intelligent automation, and modern martech.
• You see AI as a competitive lever for speed and scale.
• Results-Focused: You have a passion for impact: traffic, engagement, pipeline influence, operational efficiency, and more.
• You are always on the lookout for better ways to work and drive impact.
• Data drives your decisions.
• Global Operator: You lead across cultures and time zones.
• You build high-performing teams and manage complex partner ecosystems.
• Communicator: You can explain complex digital strategy clearly to executives.
• You influence without authority.
• What You Bring 10+ years in digital marketing, growth, martech leadership, or digital product roles Deep experience owning global web ecosystems and digital strategy at a leadership level Track record in B2B tech, SaaS, platforms, or AI-first companies (services + product hybrid ideal) Hands-on expertise in modern martech: CMS, CRM, marketing automation, analytics, and emerging AI tools Proven ability to build and lead high-performing teams and manage global partner/agency ecosystems Evidence of moving measurable business outcomes: traffic growth, pipeline influence, operational efficiency Experience communicating digital strategy to executive leadership and contributing to strategic decisions Natural alignment with our corporate values.
• Role Details Title: Global Head of Digital Marketing Level : Roughly aligned to a Director level