IN_Bosch Rexroth India_Assistant Manager / Deputy Manager_Marketing

Role overview

IN_Bosch Rexroth India_Assistant Manager / Deputy Manager_Marketing at Bosch Rexroth

Responsibilities

• Work with teams in India and global offices to execute projects.
• Build connectios through conferences, sponsorships, and symposiums.
• Lead the transition to new digital publishing tools.
• Ensure brand consistency across all suppliers and partners.
• Create inbound digital strategies to build long-term customer connections.
• Lead communication strategies to engage with professional communities.

Preferred qualifications and skills

• Build brand loyalty through active community management B.E./ any graduate with M.B.A. (Marketing) with 7 to 10 years of relevant experience Preferred Knowledge / exposure:

Employment details

• Location: Bengaluru (prev. Bangalore) [India]

About the employer

• Unlock Your Potential: A Rewarding Career with Bosch Rexroth India Bosch Group is more than 139 years old organization, head quartered in Germany, active across diverse sectors including Automotive, Industrial, Consumer Goods, and Energy & Building Technology.
• The company provides cutting-edge automation solutions, software, and services that enable businesses to operate more efficiently while accelerating digital transformation and sustainability.
• Bosch Rexroth India supplies tailored drive and control solutions across three key sectors: Mobile Applications, Industrial Applications, and Factory Automation: Industrial & Mobile Hydraulics: Market-leading pumps, valves, cylinders, and power units.

Additional role details

• Bosch in India is operating since 1951 through its 11 legal entities with 17 manufacturing sites and 7 development centers, including its largest development center outside Germany, with 39,000+ associates and net revenue of 373,457 mINR (FY 2024-25).
• Bosch Rexroth is one of the subsidiaries of Bosch Group and is a leading expert in drive and control technologies.
• Under the brand name of Rexroth (more than 231 years old Brand), employing 40000+ employees across Globe.
• Bosch Rexroth India is a 100% subsidiary of Bosch Rexorth AG with INR 2200+ Crores turnover (FY 2024-25) and 2000 employees.
• Electric Drives & Controls: Next-gen ctrlX AUTOMATION open ecosystem and IoT gateways for smart factories.
• Linear Motion & Assembly: Modular conveyor systems ( Vario Flow plus ), screw drives, and ergonomic workstations.
• Mobile Robotics & Tightening: Automated guided vehicles ( ACTIVE Shuttle ) and precision cordless tools ( NEXO ) for automotive and heavy manufacturing.
• We are deeply committed to employee development, well-being and fostering an inclusive, collaborative environment where you can work on advanced technologies and make a meaningful impact.
• If you're a promising and dynamic professional, we invite you to explore a long-term and rewarding career with us.
• Additional information can be accessed at Jobs and Career Event & Exhibition Management : Lead the planning and execution of all company events (Customer Events and Technical Seminars, Industry Exhibitions, Trade Fairs) , Coordinate industry exhibitions and trade fair campaigns, Maintain integrated content calendars and use specialized planning tools.
• Marketing Initiatives & Performance : Manage marketing programs from start to finish.
• Conduct market research and industry studies.
• Set and monitor marketing KPIs to ensure they meet sales and brand goals.
• Digital Marketing & Social Media management : Manage and optimize Bosch Rexroth’s social media profiles (LinkedIn, X, YouTube etc) , Create and oversee a digital communication plan for different audiences, Manage editorial schedules and publish content across all platforms.
• Use AI and Generative Engine Optimization (GEO) to improve content.
• Ensure all digital content follows brand and regulatory standards.
• Familiarity for Marketing Automation process and tools, Lead Management.
• Branding & Creative Storytelling : Act as the brand custodian for all marketing materials in India.
• Plan and purchase branded merchandise.
• Produce high-quality audio and video success stories.
• Partner & Community Support : Help partners and suppliers maintain a consistent brand look.
• Industrial Expertise: Proven experience in marketing within the industrial products, hydraulics, or automation sector.
• Digital Proficiency: Advanced knowledge of Social Media Management, SEO/GEO, and Digital Analytics.
• AI Integration: Familiarity with using AI tools for content optimization and marketing automation.
• Communication: Good storytelling skills (written and visual) with the ability to translate technical industrial topics into engaging content.
• Leadership: Strong project management skills with the ability to work effectively with all identified stakeholders