Email Marketing/ Campaign Management Speicalist

Role overview

Email Marketing/ Campaign Management Speicalist at Crimson Interactive

Design and Implement drip campaigns via Sales CRM (HubSpot).

Responsibilities

• Reaching out to targeted customers through blast emails, drip campaigns, LinkedIn & other similar outreach activities.
• Coordinating and planning for various email-marketing activities for lead generation and existing/potential client engagement activities.
• Manage the end-to-end process of new landing pages creation for new B2B’s (publishers / universities).
• Work with relevant regional stakeholders to create an effective engagement plan for existing / new customers.
• Drafting content for cold emails, follow-ups emails, drip campaign workflow and execution, linkedIn campaigns for new lead generation.
• Checking out Email campaign performance and amplify opens & clicks.
• Maintain competitor knowledge to create and adjust email campaign strategies / engagement activities.
• Maintain a high level of knowledge regarding Enago’s Services and key product differentiation to enable effective dialogue with customers and to build relationships of trust and value.
• Reporting Performance, maintaining sales CRM and sharing vital insights on overall campaign / engagement performance.
• Reporting to the Sales Manager and updating on lead status, ongoing interested situations, and conversations with customers.
• Understand customer needs and requirements.
• Coordinate with other teams to provide excellent service to customer in terms of B2B marketing engagement initiatives.
• Coordinating with the Marketing, EA, CS teams for various customer engagement activities / promotional campaigns etc.
• Achieve monthly & quarterly quotas for E-Meetings.

Required skills

• Experience in drip campaign management and digital marketing engagement activities.
• Knowledge of email marketing and social selling.
• Good working knowledge of Microsoft Office Suite and sales CRM such as HubSpot.
• Excellent verbal and written communication skills Willingness to research, understand the market and help acquire new business via various activities.
• Excellent Negotiation skills, Relationship building, Target and Revenue driven mindset.
• Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.
• To learn more about our company, you may visit our website - http://www.crimsoni.com/ .
• For Enago, visit www.enago.com

Employment details

• Location: Goregaon West, Mumbai
• Location: Mumbai [Maharashtra] [India]

Additional role details

• Job title: Campaign Management / Email Marketing Department: Global, Enago