Manager - AI GTM and Market Intelligence

Role overview

Manager - AI GTM and Market Intelligence at GoKwik

Employment details

• Location: Bangalore [India]

About the employer

• GoKwik is a growth operating system for D2C and eCommerce brands, enabling checkout optimization, RTO reduction, payments, retention, and post-purchase engagement.
• Today, GoKwik powers 15,000+ merchants globally, processes ~$2 billion in GMV, and continues to strengthen its AI-powered infrastructure across India, the UK, Europe, and the US.
• Why This Role Matters Most GTM teams wait for demand to declare itself.
• This role builds the systems that find it first.
• As Manager — AI GTM and Market Intelligence, you will own the engine that identifies high-fit D2C merchants before they raise a hand, the internal tools Marketing and Sales rely on daily to see what our spend is actually producing, and the proprietary data stories that establish GoKwik’s authority in the market.
• This is a builder’s role rather than an analyst’s: the output is working software and published research other teams depend on, not reports.
• You will use AI as your primary build leverage, partner closely with Demand Generation, Sales, Brand and PR, and own each system end to end — from the idea to the thing running in production.
• What You’ll Own AI Outbound & Signal Pipeline - Own GoKwik’s outbound motion end to end: build the ICP from proprietary merchant data and third-party market sources, detect intent signals such as checkout migrations, funding rounds and founder activity, and convert them into AI-personalised outreach that reaches high-fit D2C brands before they enter the market.
• Marketing Intelligence Platform - Own the internal tools Marketing, Sales and CS run on: the funnel from lead to go-live, ad spend joined to closed deals for true cost-per-outcome, competitive share of voice, and self-serve AI reporting that removes the dependency on manual data pulls.
• Each tool ships with a user guide and must be actively used by the team it was built for.
• Data-Led Thought Leadership - Turn GoKwik’s proprietary transaction data into publishable industry research no competitor can replicate.
• Own the data and the narrative from first principles to final draft, in partnership with Brand and PR.
• Attribution & Funnel Integrity - Own how marketing performance is measured: canonical definitions for lead, MQL, SQL and go-live, campaign taxonomy and UTM governance, and distinct attribution for outbound and signal-sourced pipeline in Salesforce.
• Hold these definitions steady across Marketing, Sales and Finance when numbers are contested.
• Automation & Reliability - Run these systems as production software, not side projects.
• Own the scheduled jobs, monitoring and alerting that keep them trustworthy, and design alerts that stay quiet until something genuinely needs attention.
• Enablement & Documentation - Build for handover from day one.
• Every tool, dashboard and automated workflow carries written documentation, a named owner and a walkthrough session, so no system depends on one person’s context to keep running.
• Who You Are 4–6 years of experience across growth, demand generation, marketing analytics, revenue operations or product, with a track record of building tools rather than only reporting on them.
• Demonstrable experience building working internal tools, automations or data products using AI as the primary build leverage.
• You should be able to walk us through something you shipped that other people depended on, and what broke along the way.
• Strong SQL and comfort interrogating a number to its source before it is acted on.
• Hands-on experience with Salesforce or a comparable CRM, and with a data warehouse.
• Commercial fluency in D2C, eCommerce, payments or B2B SaaS go-to-market.
• You understand what a lead, an MQL and a go-live mean, and why the definitions get argued about.
• Proven experience running outbound or lifecycle campaigns, including prospect research, segmentation, sequencing and reply handling.
• Excellent written communication.
• A large part of this role is explaining a number to a senior stakeholder who will act on it, and writing research that stands up to external scrutiny.
• Comfortable owning systems in production: when a scheduled job fails, you investigate rather than escalate.
• Hands-on experience with ad platforms and campaign measurement across Google, Meta or emerging AI ad surfaces is a strong plus.
• A computer science degree or a background as a software engineer is not required.
• What matters is the judgment to know what is worth building and the ability to direct AI tooling to build it correctly.
• Why GoKwik At GoKwik, you work at the intersection of go-to-market, product and data.
• This role sits on a foundation that already exists: a live platform of internal GTM products, an outbound engine with a scored universe of more than 16,000 D2C brands, and first-party transaction data across 15,000+ merchants that no competitor can replicate.
• You are not starting from a blank page, and you are not inheriting a backlog of requests — you are taking custody of systems people already use and deciding where they go next.
• You get unusual autonomy and unusually direct exposure: the freedom to choose what gets built, a short line to senior stakeholders, and work that is visible externally through published research as well as internally through the tools leadership reviews.
• For someone who wants to build rather than brief, in a performance-driven team with real ownership from week one, there are few roles in Indian eCommerce with this much surface area.