Manager - Product Marketing

Role overview

Manager - Product Marketing at GoKwik

Employment details

• Location: Bangalore [India]

About the employer

• GoKwik is a growth operating system built to maximise D2C GMV.
• Since 2020, we’ve evolved from an RTO-reduction product into an AI-first Growth OS spanning checkout optimisation, payments, retention, engagement, and post-purchase experiences.
• Today, GoKwik powers 15,000+ merchants across 50+ countries through products like KwikCheckout, COD RTO, KwikEngage and Return Prime.
• Backed by Z47, Peak XV Partners and Think Investments, we’re building the infrastructure that helps D2C brands grow faster and more efficiently.
• Why This Role Matters As a Product Marketing Manager, you’ll own the GTM strategy for one or more of GoKwik’s core products.
• You’ll translate complex product capabilities into clear positioning, compelling narratives, and GTM programs that drive product adoption and revenue.
• You’ll work at the intersection of Product, Sales, Marketing, Design, and Merchant Success to understand customer needs, shape product narratives, and take products from roadmap to market.
• What You’ll Own Own positioning, messaging, value propositions, and GTM strategy for assigned products.
• Drive end-to-end GTM for new product launches, feature releases, and product marketing campaigns.
• Partner with Product to understand the roadmap, define personas, and build narratives around product innovation.
• Create product marketing assets including pitch decks, one-pagers, case studies, battle cards, explainer content, and sales collateral.
• Build and optimise product onboarding, in-app messaging, CLM journeys, and other initiatives that drive feature adoption.
• Conduct competitive analysis and market research to sharpen positioning and identify opportunities.
• Partner with Brand, Demand Gen, Sales, BD, and Merchant Success on campaigns, webinars, and product-led initiatives.
• Enable customer-facing teams with product training, sales enablement material, and regular product updates.
• Track product adoption, customer feedback, and funnel metrics to measure impact and continuously improve GTM programs.
• Who You Are 3-6 years of experience in Product Marketing, preferably in B2B SaaS or eCommerce technology.
• Strong understanding of the D2C/eCommerce ecosystem and key buyer personas including founders, marketers, and growth leaders.
• Strong storytelling, copywriting, and communication skills with the ability to simplify complex products.
• Comfortable creating decks, one-pagers, sales collateral, and other GTM assets.
• Strong cross-functional experience working with Product, Design, Sales, Marketing, and Customer Success teams.
• High ownership and a bias for action; you’re comfortable operating in ambiguity and driving outcomes independently.
• An early adopter of AI tools who actively uses them to improve speed, quality, and efficiency.
• Why GoKwik At GoKwik, you’ll work at the forefront of D2C, eCommerce, and AI, building products that directly impact how brands grow.
• You’ll have the opportunity to own high-impact product marketing initiatives, work closely with product and business teams, and shape how innovative products are positioned and taken to market at scale.
• As we continue to expand globally, you’ll be part of a fast-moving environment where your ideas can directly influence product adoption, merchant growth, and business outcomes.