Associate - Content Strategy

Role overview

Associate - Content Strategy at GoKwik

Employment details

• Location: Gurugram [India]

About the employer

• GoKwik is a growth operating system for D2C and eCommerce brands, powering merchants across checkout optimisation, RTO reduction, payments, retention, and post-purchase engagement.
• Today, GoKwik enables 15,000+ merchants globally, processes approximately $2 billion in GMV, and is rapidly scaling across India and international markets.
• Why This Role Matters KwikAds is building an AI-powered creative engine to help brands generate and scale performance content faster.
• As a Content Strategist, you will help build and scale the AI content generation vertical by combining strong creative judgement with excellent process execution.
• You’ll work closely with brands and content creators to ensure a high-volume pipeline of diverse, high-quality creatives that are built for performance on Meta.
• What You’ll Own Own the end-to-end content pipeline across brands, ensuring high-volume, on-time creative production.
• Develop and review content concepts, hooks, scripts, and creative formats for Meta.
• Provide structured feedback on WIP content and maintain a high bar for creative quality.
• Manage content creators, timelines, reviews, and deliverables to ensure smooth execution.
• Translate client expectations into clear creative briefs and actionable deliverables.
• Use performance learnings and emerging creative trends to continuously improve content output.
• Who You Are 1-3 years of experience in content strategy/execution, preferably from a D2C, eCommerce, or consumer brand.
• Strong understanding of hooks, creative patterns, virality, content diversity, and Meta performance creatives.
• Experience working in a high-volume creative environment with multiple creatives being developed and shipped simultaneously.
• Strong creative judgement — you can identify what works, what doesn’t, and clearly articulate why.
• Highly process-oriented with strong project and pipeline management skills.
• Hands-on experience with script writing, creator management, content reviews, and stakeholder management.
• Comfortable managing client expectations and translating business objectives into effective content.
• Why GoKwik At GoKwik, you’ll work at the intersection of AI, advertising, content, and eCommerce growth.
• KwikAds is building a new-age AI-powered creative ecosystem that enables brands to generate, test, and scale performance content at speed.
• This is an opportunity to help build a new vertical from the ground up, shape scalable creative processes, and influence how D2C brands create and scale content in an AI-first world.