SENIOR BUSINESS ANALYST - Product Management

Role overview

SENIOR BUSINESS ANALYST - Product Management at Happiest Minds

We are looking for an experienced Product Owner or Business Analyst with strong expertise in Audience Measurement, Advertising, Campaign Analytics.

The role will focus on building data-driven products that support broadcasters, advertisers, and agencies in making better programming and campaign decisions.

Responsibilities

• Own the product backlog, roadmap, requirements, and prioritization.
• Translate business needs into user stories, workflows, dashboards, and analytics features.
• Work with business, data, engineering, and analytics teams.
• Drive use cases around: Audience ratings, reach, share, and viewing behaviour Program, genre, channel, and time-slot performance Campaign reach, frequency, and effectiveness Advertiser and brand performance Ad inventory and slot analysis Campaign planning and post-campaign measurement Ensure product outputs align with media measurement methodologies and business needs.
• Required Experience 6+ years of experience in Product Management, Product Ownership, Business Analysis, or similar roles.
• Strong experience in Broadcast, Media, AdTech, Audience Measurement, or Advertising Analytics.
• Good Knowledge of Linear TV and OTT operations Good understanding of TV ratings, reach, frequency, impressions, media planning, campaign measurement, and advertising performance.
• Experience working with broadcasters, advertisers, agencies, or measurement platforms.
• Strong stakeholder management and Agile product development experience.
• Exposure to large-scale audience, viewership, or advertising datasets.

Preferred qualifications and skills

• Good To Have Experience with AI/ML, forecasting, campaign optimization, or recommendation-based analytics.

Employment details

• Location: Pune