Digital Business - Data Analyst - Dealsmart - West Corporate

Kotak Securities · Mumbai

Collected role description

Digital Business - Data Analyst - Dealsmart - West Corporate at Kotak Securities

The role will require to work with the Digital Business team and will be responsible for the following : -

1) Work with several internal databases and is skilled in data extraction
2) Work with the Digital Business Team across activation, onboarding and reactivation to drive key business metrics on market share, income and third party product penetration
3) Build and maintain dashboards and formulate processes for internal reporting
4) Provide analysis and insights on how to continually improve activation and retention rates
5) Analyze campaigns and provide data backed insights for increasing efficacy as well as for achieving important metrics
6) Experience in churn modelling, RFM modelling, decile analysis, etc