Business/ Category Head - Kids/ Sports

Role overview

Business/ Category Head - Kids/ Sports at Lenskart

Responsibilities

• Drive the brand's presence and growth across our app, website, and D2C channels, balancing brand experience with commercial performance.
• Work across Retail, E-commerce, Category, Supply Chain, and Finance so the business runs as one integrated system.
• Build, mentor, and lead a lean, high-performing India team.

Employment details

• Location: Gurugram

About the employer

• Mission Brief: Build and Scale One of Our Leading D2C Brands in India We're looking for a builder to own one of Lenskart's leading D2C brands in India end-to-end.

Additional role details

• P&L, growth strategy, and operational execution across retail, e-commerce, and marketing.
• Sitting at our India HQ, you'll effectively run the business as a founder would: setting the strategy, building the team, and making the commercial, brand, and operational calls that turn it into a category leader in India.
• If you've founded a D2C brand, been part of a founding team, or consistently outperformed in a high-growth environment, this is a role built for you.
• This is a builder's role at the intersection of business leadership, brand, and retail.
• You'll work closely with the global brand team, our India leadership, and internal functions spanning category, retail, e-commerce, supply chain, and finance while building a lean India team to execute the mission. 🔑 Core Mandate 1.
• Business Strategy & P&L Ownership (The Founder Focus) Own the brand's India P&L end-to-end revenue, margin, and profitability making the trade-offs needed to build a healthy, scaling business.
• Define and drive the India growth strategy: market entry sequencing, channel mix, pricing, and expansion roadmap across retail and online.
• Position the brand clearly within our house-of-brands portfolio, with differentiation in price, design, and audience.
• Decide where to invest stores, marketing, people, technology to maximise growth and return, and build the case for future investment. 2.
• Retail, Category & Channel Execution (The Growth Focus) Own store performance and expansion — driving sell-through, productivity, and the store economics that justify further rollout.
• Partner with category and buying teams to shape assortment strategy, ensuring product-market fit for Indian consumers while staying true to the brand's global design DNA.
• Identify and build new channels and partnerships — marketplaces, collaborations, wholesale, and more — to extend reach in India. 3.
• Brand, Marketing & Consumer Experience Ensure the brand's voice, positioning, and consumer experience in India stay true to its DNA within global brand guidelines.
• Set the direction for the India marketing engine — brand campaigns, influencer and community building, and performance marketing — and hold the team accountable for outcomes.
• Build a strong read on the Indian consumer — trends, buying behaviour, and sentiment — to keep the proposition sharp. 4.
• Global Coordination, Team & Stakeholder Leadership Serve as the primary interface between the global brand team and India leadership — aligning on strategy, brand consistency, and market learnings.
• Own business reviews and reporting cadences covering performance, strategy, and course corrections.
• The Essentials Proven experience in business leadership, general management, or P&L ownership, with meaningful experience building or scaling a D2C brand; exposure to fashion/lifestyle, retail, or consumer brands is a strong plus.
• Proven ability to own and grow a P&L — balancing revenue growth, margin, and working capital.
• Strong grounding in brand building, retail operations, and consumer behaviour.
• Entrepreneurial track record building or scaling a business, brand, or new market with founder-like ownership.
• Experience or strong aptitude for working with global teams, balancing brand consistency with local relevance.
• Proven ability to lead cross-functional teams and influence senior leaders.
• Bachelor's or Master's in Business, Marketing, Economics, or a related discipline. 🧠 The Mindset Founder's Mentality: You think and act like you own the business, chasing outcomes and taking full accountability.
• Brand Storyteller: You turn a brand's design DNA into stories and experiences that resonate.
• Globally Minded, Locally Grounded: You carry a global identity faithfully while adapting it for Indian consumers.
• Commercially Grounded: You balance brand ambition with the discipline of a healthy, profitable business.
• Entrepreneurial: Comfortable with ambiguity, resourceful with limited support, driven to make things happen.
• Collaborative Operator: You move easily between strategic, creative, and commercial conversations.
• Execution-Focused: You see strategy through, chase details, and hold the bar high.