Online Product Leader

Role overview

Online Product Leader at Lenskart

Responsibilities

• Build an AI-First Performance Marketing Engine Lead the transformation of Lenskart's performance marketing from manual optimisation to an AI-driven acquisition and retention engine — across Meta, Google, Programmatic, Affiliates, and emerging channels.
• Lead a Global Online Team Provide strategic direction and operational clarity to regional online channel teams across markets.
• Ensure each market accelerates its own growth trajectory while staying coherent with global brand, tech, and operational standards.
• Build a team culture where speed, data fluency, and customer obsession are non-negotiable defaults. 4.
• Drive AI-Powered Product & Experience Innovation Partner with Product and Tech to embed AI deeply into the customer journey — from intelligent search and personalised recommendations to virtual try-on and AI-led conversion optimisation.

Employment details

• Location: Bengaluru [India]

About the employer

• As the Online Product Leader , you will own the full Online P&L across India and Lenskart's international markets, and you will build the AI-powered commercial machine that drives it.
• Your mandate: make Lenskart the most commercially effective and customer-obsessed digital eyewear brand on the planet. 🔑 Core Mandate 1.
• Define and deliver the digital experience standard that makes Lenskart's web and app not just functional — but genuinely delightful and differentiated. 5.

Additional role details

• Mission Brief: Own the World's Most Intelligent Online Eyewear Business This is not a conventional e-commerce leadership role.
• This is your opportunity to architect and own the entire digital growth engine of a global eyewear tech company — one that is redefining how hundreds of millions of people experience vision care.
• You will move us from campaign-driven growth to a real-time, intelligence-led revenue system — where every rupee of media spend, every digital touchpoint, and every customer interaction is optimised by data and AI.
• Own the P&L.
• Define the Roadmap.
• Take full end-to-end ownership of the Online P&L across all channels and geographies — India, Southeast Asia, the Middle East, and beyond.
• Build and execute a forward-looking online growth roadmap that works backward from deep consumer insight, not internal assumptions.
• Integrate marketplace and quick commerce into the core business architecture — not as side channels, but as scaled, intelligent revenue streams. 2.
• Deploy sophisticated LTV-based audience modelling, predictive cohort targeting, and AI-powered bidding strategies to maximise return on every dollar of media spend.
• Develop and own the frameworks for AI-assisted creative testing and real-time campaign optimisation at scale.
• Scale marketplace and quick commerce presence through intelligent catalogue management, algorithmic ranking strategies, and demand-signal-driven inventory positioning. 3.
• Champion a culture of continuous experimentation: own the A/B testing roadmap, accelerate learning velocity, and ensure every insight compounds into measurable conversion and retention uplift.
• Turn Data Into Decisions, at Speed Build and operate a real-time performance intelligence system — dashboards, funnels, cohort analyses — that enables the team to make high-quality decisions in hours, not weeks.
• Own growth forecasting, customer segmentation, and hyper-targeted audience strategies that power scalable, profitable marketing.
• Move the organisation from reactive reporting to predictive, AI-assisted growth operations. 6.
• Connect the Entire Value Chain Work hand-in-hand with Supply Chain, Category, CX, Merchandising, and Creative to ensure every online touchpoint is backed by seamless operational execution.
• Be the connective tissue between commercial ambition and operational reality — ensuring the customer experience is consistent, compelling, and continuously improving.
• The Essentials Commercial Ownership at Scale: You have held full P&L accountability for a large-scale digital business — and you have delivered aggressive, sustainable revenue growth while managing cost discipline.
• AI & Data Fluency: You don't just commission data analyses — you understand how AI and ML can be applied to performance marketing, personalisation, forecasting, and customer experience.
• You've either built or led teams that have deployed these capabilities in production.
• Performance Marketing Depth: You have managed large, complex media budgets across search and social, and you have led the shift from manual to algorithmic and AI-assisted campaign management.
• Multi-channel Architecture: You have scaled revenue across owned digital channels (web, app), third-party marketplaces, and rapid-delivery platforms — simultaneously, not sequentially.
• Customer Experience Instinct: You obsess over the digital journey.
• You can identify friction at a granular level and move fast to eliminate it — using data, design, and product thinking together.
• Cross-functional Influence: You have a track record of aligning supply chain, creative, and engineering teams behind a single commercial vision — across geographies and cultures.
• The Mindset Builder, not Manager.
• You are energised by the opportunity to construct something new — a smarter, faster, more intelligent online business — not just to optimise what already exists.
• AI-Native Thinker.
• You see AI not as a feature to add, but as the foundational layer through which growth is designed.
• You are curious about what is possible, and you move fast to test it.
• Commercially Fearless.
• You are comfortable with ambitious targets and the accountability that comes with them.
• You set the bar high for yourself and for your team.
• Customer-Backward.
• You make every strategic decision by starting with the customer — their needs, their friction points, their moments of delight — and working backwards to the business model.
• Globally Curious.
• You thrive in multi-market complexity.
• You understand that what works in one market is a hypothesis in another, and you build systems that can learn and adapt.