MarTech Senior Analyst

Role overview

MarTech Senior Analyst at KPMG

We are looking for a Senior Analyst to support marketing transformation initiatives for UK stakeholders.

Responsibilities

• Conduct marketing diagnostics and capability assessments.
• Analyze customer and campaign data to generate actionable insights.
• Develop transformation roadmaps and business recommendations.
• Collaborate with marketing, data, and technology teams to drive business outcomes. 3+ years of experience in Marketing, Digital Marketing, Marketing Operations, MarTech, Customer Experience, or Analytics, with strong analytical and stakeholder management skills.

Required qualifications

• Minimum qualification: Graduation

Employment details

• Location: Gurgaon [Haryana] [India]

Additional role details

• The role involves assessing marketing capabilities, identifying improvement opportunities, and helping clients optimize their marketing technology, data, and customer engagement strategies.
• Support MarTech, CRM, CDP, and marketing automation initiatives.
• Facilitate stakeholder discussions and workshops.