IND-Senior Analyst_Digital Business Enablement

Role overview

IND-Senior Analyst_Digital Business Enablement at Lowes India

The role will focus on understanding the current digital journey, identifying friction and experience gaps and helping define improvements that enable a smoother path from product discovery through purchase, fulfillment and reorder.

Responsibilities

• Analyze the LPS Customer Journey: Develop a strong understanding of how LPS customers navigate LowesProSupply.com across Search, product discovery, product evaluation, Cart, Checkout, fulfillment and reorder.

Employment details

• Location: Bengaluru [Karnātaka] [India]

Additional role details

• The Senior Analyst will manage category performance and key site-experience metrics, ensuring alignment with Lowe’s Pro Supply strategic priorities and financial objectives.
• They will actively identify, evaluate and advocate for enhancements that reduce friction and create a more efficient, seamless customer journey.
• As part of the DBE team, the Senior Analyst will play a key role in identifying and shaping opportunities to improve the digital shopping experience for LPS customers on Lowesprosupply.com.
• As a Senior Analyst, your work will support the development of a stronger LPS digital experience by combining customer, business and digital insights to identify high-impact opportunities and guide prioritization across teams.
• Identify friction points, missing capabilities and opportunities to simplify the journey.
• Identify Digital Experience Opportunities: Assess the current experience at an item, category and journey level to identify gaps that may impact product discovery, purchase confidence, conversion or repeat purchase.
• Data Analysis and Reporting: Analyze digital and business performance data to identify trends, customer behavior patterns, and areas of opportunity.
• Translate findings into clear insights and recommendations for stakeholders.
• Performance Tracking: Monitor key digital metrics including revenue, conversion, average order value, digital penetration, engagement and journey performance to identify where deeper analysis or intervention may be needed.
• Drive Revenue and Conversion Opportunities: Identify opportunities to improve revenue, conversion, and average order value by addressing customer friction, improving existing journeys and identifying new digital capabilities or experience enhancements.
• Category-Level Digital Analysis: Evaluate priority categories and products to identify recurring experience gaps across Search, PLP, PDP, Cart and Checkout and recommend scalable opportunities that can improve the experience across a broader set of items.
• Competitor Analysis and Benchmarking: Assess relevant B2B, MRO and industry competitor experiences to identify best practices and capabilities that may be relevant for LPS customers.
• Cross-Functional Collaboration: Partner with teams across Merchandising, Product, Technology, Marketing, SEO, Pricing, Inventory, Supply Chain and other LPS business functions to share insights, prioritize opportunities and support execution of digital experience improvements. 4+ years of relevant experience in E-commerce and Data Analysis.
• Web Analytics.
• Google Analytics.
• Advanced Excel .
• SQL .
• Strong e-commerce knowledge .