Brand Manager

Role overview

Brand Manager at Oben Electric

The Brand Manager will own brand campaigns that move the needle on awareness, consideration, and showroom walk-ins.

This role blends sharp brand thinking with execution discipline, ensuring campaigns are not just creative, but measurable and ROI-driven.

You will work closely with sales, performance marketing, regional teams, agencies, and creators to deliver campaigns that support Oben’s growth across markets.

Responsibilities

• Campaigns & GTM Execution Lead integrated brand campaigns for product launches, festive periods, and key brand moments.
• Plan and execute GTMs aligned to dealership expansion, city launches, and regional priorities.
• Build campaign narratives that clearly connect brand storytelling to test rides and footfalls.
• Own campaign timelines, budgets, and execution across channels.
• Brand Films & Creative Direction Conceptualise ideas for brand films, launch films, and short-format videos.
• Work with creative agencies and production partners from ideation to final delivery.
• Ensure all creative work reflects Oben’s positioning and appeals to urban commuters.
• Micro Social & Localised Campaigns Plan micro social media campaigns tailored to specific cities, regions, and dealership clusters.
• Collaborate with social and performance teams to convert brand content into traffic and leads.
• Use customer stories, city insights, and cultural moments to drive relevance.
• Media Planning & Offline Visibility Have a working understanding of media buying across billboards, newspapers, and TV.
• Coordinate with media agencies to plan high-impact, location-led offline media.
• Ensure outdoor and print campaigns are mapped to dealership catchment areas.
• Track effectiveness of offline media in driving showroom awareness and visits.
• Influencer & Creator Partnerships Identify and collaborate with influencers relevant to commuting, motorcycles, tech, and lifestyle.
• Design influencer campaigns that drive curiosity, test ride intent, and showroom visits.
• Build longer-term creator relationships aligned with Oben’s brand voice.
• Measure influencer impact beyond views, including engagement quality and footfall influence.
• Cross-Functional Collaboration Work closely with sales and dealer teams to align brand campaigns with on-ground execution.
• Partner with performance marketing to link brand activity with leads and test rides.
• Coordinate with PR to amplify key brand stories and milestones.
• KPI & Success Metrics The Brand Manager’s success will be measured on brand impact + business outcomes.
• Campaign Performance Increase in brand awareness and consideration across key markets.
• Engagement quality on brand campaigns (views, watch time, shares, saves).
• Timely delivery of campaigns within planned budgets.
• Footfall & Business Impact Incremental showroom footfalls driven during and post campaigns.
• Test ride uplift during GTM and city-level brand campaigns.
• Cost per footfall improvement over time through smarter media and targeting.
• Strong linkage between brand bursts and lead quality.
• ROI & Efficiency Clear ROI reporting for brand campaigns and offline media spends.
• Ability to justify spends with outcome-based metrics, not just impressions.
• Improved performance of repeatable campaign formats across cities.
• Influencer & Content Effectiveness Engagement rate and relevance of influencer content.
• Consistent test ride or showroom mentions driven by creator campaigns.
• Growth of Oben’s owned content library for reuse across channels.
• Brand Consistency Consistent brand tone and quality across digital, offline, dealerships, and media.
• Positive feedback from internal teams, dealers, and partners on brand clarity.
• Requirements What We’re Looking For 4 years of experience in brand marketing, preferably in auto, EV, or consumer brands.
• Strong campaign thinking with an understanding of how brands drive business outcomes.
• Hands-on experience with agencies, creators, and media partners.
• Comfort working with numbers, dashboards, and post-campaign reports.
• High ownership mindset and ability to work across fast-moving teams.

Required qualifications

• Minimum qualification: UG: Any Graduate; PG: Any Postgraduate

Employment details

• Location: Bangalore South [India]

About the employer

• Oben Electric builds electric motorcycles for everyday Indian riders.
• We focus on performance, dependability, and making daily commuting more engaging.
• As we expand across cities, the brand team plays a critical role in driving both desire and dealership footfalls.