Campaign Management - Campaign Ads I Exp- 7 -11 Years

Role overview

Campaign Management - Campaign Ads I Exp- 7 -11 Years at Paytm

Team Leadership & Analytical Excellence

Responsibilities

• Lead, mentor, and develop a team of Campaign Operations Specialists/Managers, setting a high bar for analytical rigor and AdTech understanding.
• Drive structured thinking, hypothesis-driven optimizations, and data-backed decision making.
• Upskill the team on platforms, measurement frameworks, and ecosystem best practices.
• Campaign Delivery & Performance Ownership
• Own end-to-end delivery across Paytm Ads inventory (Search, Display, Native, Post-Transaction, Video) and the Programmatic ecosystem
• Ensure zero-defect launches, accurate targeting, bidding, tracking, pacing, and reporting.
• Act as final escalation owner for complex delivery, measurement, or performance issues.
• Advanced Optimization & Insights
• Conduct deep-dive analysis on performance drivers across inventory, creatives, bids, audiences, and funnels.
• Apply advanced optimization frameworks to improve CTR, CVR, CPA, and ROAS.
• Translate learnings into repeatable playbooks and SOPs.
• AdTech, Measurement & Platform Collaboration
• Partner closely with Product and Tech teams to debug and improve auction mechanics, pacing logic, attribution, and reporting.
• Ensure correct interpretation of conversion signals, post-transaction events, and MMP data.
• Represent Campaign Ops in platform discussions with senior internal stakeholders.
• Key Metrics Youll Own
• Campaign delivery accuracy & SLA adherence
• Portfolio-level performance improvement (CTR, CPA, ROAS)
• Analytical quality of insights & optimization impact
• Team productivity & Quality
• Advertiser satisfaction and retention

Required qualifications

• Experience & Aptitude
• 7 -11 years of experience in Ad Operations, Campaign Management, or Performance Marketing with deep AdTech exposure.
• 2+ years of experience managing AdOps / Campaign Ops teams.
• Demonstrated high aptitude and strong analytical problem-solving ability.
• Proven ability to work with large datasets, diagnose issues, and drive structured solutions.
• AdTech & Platform Expertise Mobile Measurement Partners (MMPs) - Appsflyer, Branch, Adjust etc Google & Meta Ad Platforms Demand-Side Platforms (DSPs) - DV360, TTD etc Supply-Side Platforms (SSPs) - Magnite, Pubmatic Ad Exchanges & Programmatic Ecosystem Measurement, Auctions & Optimization
• Deep understanding of ad auctions, bidding strategies, pacing algorithms, frequency, and budget control.
• Strong grasp of attribution models, conversion windows, incrementality, and funnel analysis.
• Advanced proficiency in Excel / Google Sheets; SQL / BI tools is a strong plus.
• Skills & Leadership Traits
• Exceptionally strong analytical and reasoning skills
• Deep curiosity for AdTech systems and mechanics
• Ability to simplify complex concepts for teams and stakeholders
• Strong people leadership and coaching mindset
• Comfort operating in fast-paced, data-heavy environments Why join us?
• A collaborative output driven program that brings cohesiveness across businesses through technology
• Improve the average revenue per use by increasing the cross-sell opportunities
• A solid 360 feedback from your peer teams on your support of their goals
• Respect, that is earned, not demanded from your peers and manager

Employment details

• Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it.
• India's largest digital lending story is brewing here.
• Its your opportunity to be a part of the story!
• Location: Bangalore [Karnataka]

About the employer

• Paytm is India's leading mobile payments and financial services distribution company.
• Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce.
• Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
• About Role:- The Campaign Operations Lead will own campaign delivery, performance optimization, and team excellence for managed service advertisers.
• This role demands high aptitude, strong analytical depth, and hands-on AdTech expertise, with the ability to connect platform mechanics, measurement, and business outcomes.
• You will lead a team that operates at the intersection of AdTech systems, data analysis, and advertiser execution.