Campaign Management- User Growth

Role overview

Campaign Management- User Growth at Paytm

We are looking for an experienced Campaign Manager who will manage end-to-end growth campaign execution and will analyze campaign performance, run experiments, optimize engagement/conversion, and work with cross-functional teams to ensure smooth and timely execution.

Required qualifications

• 2+ years of hands-on experience in Growth Operations, preferably in a consumer tech or fintech environment, with strong campaign execution expertise.
• Strong proficiency in Clevertap, AI tools such as ChatGPT, Claude, and Gemini to improve operational efficiency, automate workflows, and enhance campaign processes.
• Manage end-to-end execution of cashback, CLM, push, and banner campaigns, including CleverTap setup, segmentation, targeting, scheduling, and QC.
• Collaborate with Growth, CLM, Marketing, Design, Promo, and Tech teams for seamless execution and timely resolution of dependencies.
• Analyze campaign performance, drive experimentation and optimization, and identify opportunities to improve engagement and conversion.
• Demonstrate strong ownership, analytical thinking, problem-solving, communication, and execution skills, with the ability to work independently.
• Why join us?
• A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager

Employment details

• Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it.
• India’s largest digital lending story is brewing here.
• It’s your opportunity to be a part of the story.
• Location: Noida [Uttar Pradesh]

About the employer

• Paytm is India's leading mobile payments and financial services distribution company.
• Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce.
• Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.