Growth Operations - Campaign - Paytm Money

Role overview

Growth Operations - Campaign - Paytm Money at Paytm

Responsibilities

• Monitor live campaigns, identify delivery / targeting / performance issues, coordinate resolution and maintain campaign health dashboards / trackers
• Coordinate closely with Growth, Product, Analytics, Design, Content, Tech and Compliance / Legal stakeholders to ensure smooth execution and approvals
• Build scalable SOPs, checklists, templates and automation to improve campaign turnaround time, quality, consistency and operational efficiency Who We're Looking For 3-6 years of experience in growth analytics, CRM analytics, or a data specialist role, preferably in fintech, consumer internet, or BFSI Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural segmentation models Experience with BI and visualisation tools - Looker Studio, Tableau, Power BI, or equivalent - and the ability to build leadership-ready dashboards independently Good understanding of stock markets, investment products (equities, mutual funds, derivatives), and investor behaviour - essential to contextualise growth metrics within Paytm Money's product ecosystem.

Preferred qualifications and skills

• Graduate from a reputed institution, or equivalent practical experience in a high-growth startupPrior experience in a fintech or wealth-tech environment with working knowledge of CRM platforms (MoEngage, CleverTap, or similar) is strongly preferred

Employment details

• Location: Noida [Uttar Pradesh]

About the employer

• Paytm Money is building the next generation of wealth management and investment products for India.

Additional role details

• As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns.
• This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams.
• Key Responsibilities - Own end-to-end campaign operations: campaign intake, requirement understanding, audience setup, communication configuration, QA, launch, monitoring and post-campaign closure
• Translate growth / CRM briefs into clear execution plans covering audience, eligibility, triggers, journeys, channel, frequency, dependencies, timelines and success metrics
• Manage campaign execution across CRM channels such as Push, WhatsApp, SMS, Email and in-app, using platforms such as CleverTap / Seller Panel or equivalent
• Partner with Data / Analytics teams to define cohorts, segments, event logic and data requirements; ensure audience accuracy and campaign eligibility before launch
• Establish rigorous campaign QA and governance covering copy, links, variables, deep links, targeting, suppression rules, frequency caps, scheduling and tracking
• Own campaign calendars and operating rhythms, prioritising multiple campaigns and ensuring timely delivery with minimal execution errors
• Drive campaign measurement and post-campaign reporting, including delivery, engagement, conversion, incremental impact and key learnings; feed insights back into future campaigns
• Proven ability to build and present structured, insight-driven PowerPoint decks for senior stakeholders and business reviews.