PPSL - Growth Management - GM/AVP

Role overview

PPSL - Growth Management - GM/AVP at Paytm

We are looking for a strategic, data-driven Growth leader to drive UPI GMV and transaction growth across the Paytm ecosystem.

The role will focus on increasing merchant transaction volumes, improving share of wallet, retaining high-value merchants and reducing churn through targeted, cohort-led growth strategies.

The ideal candidate will combine strong growth and analytical thinking with expertise in experimentation, segmentation and lifecycle management to drive sustainable business outcomes at scale.

Responsibilities

• UPI Growth: Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance. - High Value Merchant Retention: Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn. - Share of Wallet and Market Share: Develop strategies to increase Paytm’s share of merchant transactions and strengthen market position. - Cohort led Growth: Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention. - Growth Analytics and Experimentation: Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing to improve business outcomes. - Lifecycle Management: Design targeted engagement, retention and win back initiatives, including active-to-soft-churn interventions. - Cross Functional Collaboration: Partner with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities and execute scalable initiatives. - Team Leadership: Lead growth charters, mentor team members and foster a culture of ownership, analytical thinking and execution excellence.
• What We’re Looking For: - 6-9 years of experience in growth management, product growth, business strategy or lifecycle marketing. - Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments. - Proven track record of driving GMV, transaction growth, merchant engagement and retention. - Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel optimization. - Strong data-led growth and experimentation experience, including growth analytics, hypothesis testing and A/B testing. - Experience with lifecycle management, customer segmentation and data-driven retention and win back strategies. - Familiarity with AI/Agentic capabilities to enhance growth initiatives, automation or personalization is a plus. - Strong strategic thinking, stakeholder management and cross-functional collaboration skills. - Experience leading teams or owning growth charters, with high ownership and a strong bias for execution. - Ability to operate effectively in a fast-paced, ambiguous and data-driven environment.
• Why join us : We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal.
• Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be.
• We are the largest merchant acquirer in India.

Employment details

• Compensation: If you are the right fit, we believe in creating wealth for you.
• With enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it.
• India’s largest digital lending story is brewing here.
• It’s your opportunity to be a part of the story!
• Location: Noida [Uttar Pradesh]

About the employer

• Paytm is India's leading mobile payments and financial services distribution company.
• Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce.
• Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.