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Senior Business Analyst

Orange Business · Gurgaon

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Collected role description

Role overview

Senior Business Analyst at Orange Business

Market Intelligence vs Marketing.

Responsibilities

  • Marketing campaigns are centrally managed by Marketing teams.
  • Market insights requests are documented and scoped by Marketing teams.
  • Market insights are provided and shared by Market Intelligence.
  • Market intelligence is not in charge of the Marketing plan, Budget plan or Strategic Plan.
  • However, Market Intelligence should have an understanding of these plans, with a clear demand to come with proactive insights where relevant.
  • Delivery of market studies, market targeting, or campaign input is done by Market intelligence and delivered to the (regional) Marketing SPOC.
  • The target process includes the need to document each campaign in the CRM, allowing us to trace follow-up and commercial performance.
  • Market Intelligence vs Business Intelligence.
  • Market intelligence applies market data to provide marketing recommendations, this is done for prospects or customers,.
  • Business intelligence provides commercial reporting, order tracking and revenue reporting.
  • Marketing Intelligence will rely on customer data provided by the BI team (Customer Base Mngt, commercial performance, order tracking…).
  • Key Knowledge and Abilities.
  • Understanding of Orange Business strategy and solutions/portfolio.
  • Understanding of International customers and its business buildup.
  • Understanding market & sales intelligence and facilitate embedding this in the Marketing plan.
  • Ability to animate the main users of the market data intelligence.
  • Key Skills.
  • Mandatory skills.
  • Proven proficiency in Data Analytics (using preferably Power BI but other BI tools are acceptable - Tableau, QlikSense/QlikView, Looker, etc.).
  • Proficiency in data modelling & automation (ETL, ELT, creating & maintaining data pipelines).
  • Data Science/ML Engineering background - understanding statistical models & implementing suitable ML models for different UCs (supervised vs unsupervised modelling), programming language - preferably Python (pandas, numpy, scikit-learn, etc.).
  • Proficiency in Business analytics -> full E2E delivery.
  • Solid stakeholder & project management skills.
  • Optional skills.
  • Agile frameworks (SAFe, LEAN, etc.).
  • Knowledge of Scrum/Kanban.
  • Knowledge of CI/CD best practices (GIT - GitLab, Sourcetree, etc.).
  • CRM systems (SFDC is preferred but understanding CRM data governance is a plus).
  • You bring rigor, passion for challenges, and determination.
  • You seek the opportunity to expand your expertise, achieve your goals, and thrive.
  • Global Opportunities: Work in multi-national teams with opportunity to collaborate with colleagues and customers from all over the world.
  • Flexible Work Environment: Flexible working hours and possibility to combine work from office and home (hybrid ways of working).
  • Professional Development: training programs and upskilling/re-skilling opportunities.
  • Career Growth: Internal growth and mobility opportunities within Orange.
  • Caring and Daring Culture: Health and well-being programs and benefits, diversity & inclusion initiatives, CSR and employee connect events.
  • Reward Programs: Employee Referral Program, Change Maker Awards.
  • At Orange, only your skills matter.
  • Regardless of your age, gender, background, origin, religion, sexual orientation, disability, neurodiversity, or appearance, we actively encourage diversity within our teams, as it is a collective strength and a driver of innovation.
  • Orange is a disability-inclusive employer: please feel free to let us know about any specific needs you may have.

Employment details

  • Location: GURGAON [HARYANA] [INDIA], GURGAON [INDIA]

About the employer

  • Join us at Orange Business!

Additional role details

  • Publication date : Sep 01, 2026, 12:00AM.
  • We are a network and digital integrator that understands the entire value chain of the digital world, freeing our customers to focus on the strategic initiatives that shape their business.
  • Every day, you will collaborate with a team dedicated to providing consistent, sustainable global solutions, no matter where our customers operate.
  • With over 30,000 employees across Asia, the Americas, Africa, and Europe, we offer a dynamic environment to develop and perfect your skills in a field filled with exciting challenges and opportunities.
  • The Senior Business Analyst role is instrumental to support and drive the international business (with the regions and the marketing teams).
  • Interpreting the market intelligence to be able to lead the identification of key target regions/ segments/ verticals.
  • These market insights will be instrumental to boost commercial activity, target new customers and grow existing customers.
  • While the overall marketing activity and commercial lead is managed by the Regional teams, a proactive approach will help us to push & influence our business.
  • Mission.
  • As Senior Business Analyst you will manage the market insights activities for OBI and support the international regions with market insights.
  • Main activities.
  • Become Market Intelligence savy!
  • Study market intelligence to be able to identify, recommend and challenge the regions on segment/ vertical strategic focus.
  • Engage with International Sales & Marketing to define insights & recommendation to support our revenue and GM ambition (grow, keep, expand. ), marketing by vertical, revenue by vertical, which accts? which new logos? look at TML.
  • Facilitate consumption of market intelligence data: inspire and teach the OBI Sales & Marketing team.
  • Share and present data insights to a larger OBI audience (in the future) and act as the senior data expert for OBI.
  • Contribute to the strategy/planning process by providing market data.