Global Marquee rides

Role overview

Global Marquee rides at Royal Enfield

The role of Manager - Global Marquee Rides is responsible for leading the conceptualization, planning, and execution of Royal Enfield's global marquee rides and brand experiential properties.

Responsibilities

• Drive innovation in event experiences by staying up-to-date on industry trends, best practices, regulations, and venue options.
• Lead, mentor, and develop a team of 3-4 Rides Specialists, fostering a high-performance and.
• Lead negotiations on contracts and pricing with vendors and agencies to ensure cost-effectiveness and adherence to budget parameters.
• Collaborate closely with cross-functional internal teams, including Finance, Marketing, Brand, Business (Sales, Service, Spares), and Content, to understand requirements and align on event goals and deliverables.
• Work with CSU, Marketing, Digital Marketing, and PR teams to ensure integrated and effective campaign execution.
• Ensure all experiential properties maintain brand custodianship for new digital assets and align with the overall brand strategy.
• Prepare and submit status reports to internal stakeholders as required.
• Drive initiatives to build and foster a strong Royal Enfield culture within communities and riding groups, enhancing rider engagement and loyalty.
• Lead content generation briefs for brand properties.
• Support Newsroom content creation by identifying opportunities to generate stories that shape opinions.

Required qualifications

• 8-12 years of professional Ride/event planning and execution experience.
• Proven success in planning and managing large-scale events.
• Qualification: Bachelor’s degree (Full Time) in Engineering, Event Management, Hospitality, Business Administration, Marketing, Journalism, Mass communication or a related field.

Employment details

• Location: Chennai [Tamil Nadu] [India]

About the employer

• Develop and implement a comprehensive global strategy for marquee rides and community events, aligning with Royal Enfield's Pure Motorcycling philosophy and overall brand objectives.

Additional role details

• Reports to: Global Brand Lead - Marquee Rides, Experiences and Brand Projects.
• Lead the conceptualization, planning, and execution of large-scale, impactful brand experiential properties, including global marquee rides and community events.
• Oversee all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards.
• Conduct thorough post-event evaluations and report on outcomes against objectives.
• Team Leadership & Development.
• Provide guidance and oversight to the team in all aspects of rides and event planning and.
• Agency & Vendor Management (External Stakeholders).
• Oversee the sourcing, evaluation, and contracting with a diverse range of external partners,. including event agencies, content agencies, social media agencies, venues, and artist managers.
• Serve as the main point of contact and oversee all vendors and subcontractors, ensuring their deliverables meet project requirements and quality standards.
• Provide clear and effective feedback to creative agencies to ensure deliverables align with brand.
• Internal Stakeholder Management.
• Partner with marketing leads across India and other markets (APAC, Americas, EMEA) to localize and amplify global ride initiatives.
• Identify and establish strategic partnerships with other relevant brands to amplify reach and enhance experiential offerings.
• Content & Digital Marketing.
• Oversee social media management related to rides and events, driving engagement and brand visibility.
• Spot opportunities to curate and repurpose user-generated content to foster community and brand advocacy.