Marketing Executive-Digital

Role overview

Marketing Executive-Digital at Sify Technologies

Responsibilities

• Manage the implementation, tracking and measurement of marketing campaigns on time and within budgets, and report those to management regularly
• Write, edit and proofread copy for promotional materials within marketing campaigns
• Maintain regular measurement of the ROI of campaigns - Deliver regular reports of campaign results, including web analysis and evaluation of KPIs

Employment details

• Location: Noida

Additional role details

• Plan integrated B2B marketing campaign strategies and execute key programmes - with the aim of acquiring and retaining customers.
• Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity
• Ensure accuracy of marketing materials and provide formal sign off if necessary.
• Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels
• Collect and use data to inform new campaigns and the evaluation of existing campaigns
• Keep abreast of current trends in marketing