Experience Store Lead

Role overview

Experience Store Lead at SolarSquare

As an Experience Lead at the SolarSquare Experience Centre, you will act as a sales consultant and brand ambassador, guiding walk-in customers through their solar journey.

You’ll provide tailored consultations, nurture leads, coordinate home visits, and manage in-store kiosks.

Your goal is to ensure a seamless, informative, and conversion-focused customer experience, while contributing to store performance and revenue. 🔹

Responsibilities

• Customer Consultation & Sales Conversion: Greet and engage walk-in customers, offering customized solar consultations.
• Explain solar system benefits, financing options, ROI, and available government subsidies.
• Use digital tools and interactive content to enhance the consultation process.
• Handle objections and explain technical concepts in a simplified, relatable way.
• Lead Nurturing & Home Visits: Follow up with store-generated leads through calls, messages, and appointments.
• Schedule and conduct home visits where needed to consult potential buyers.
• Collaborate with the Operations team to plan and complete Design Evaluation Visits (DEV).
• Maintain regular follow-ups to build trust and drive lead conversion.
• Experience Centre & Kiosk Management: Maintain a welcoming, clean, and informative in-store atmosphere.
• Operate and manage experience kiosks in malls or external locations.
• Engage walk-by traffic, generate interest, and capture new leads.
• Participate in customer engagement events and product demo sessions.
• Store Performance & Reporting: Monitor conversion metrics, daily walk-ins, and overall store performance.
• Use CRM tools and Excel to log, track, and analyze sales data.
• Drive personal and store-level targets and incentive goals.
• Report insights and customer feedback to enhance the buying journey. 🔹 Qualifications & Skills Must Haves: 2–5 years of experience in sales or consultative selling, preferably in solar, consumer durables, real estate, or financial products.
• Strong communication and relationship-building skills.
• Ability to simplify and explain technical topics clearly to customers.
• Proactive and persistent in lead follow-up and closure.
• Familiarity with CRM systems and Excel for daily performance tracking.

Preferred qualifications and skills

• Background in renewable energy or a passion for sustainability.
• Experience with in-store events, mall kiosks, or BTL activities.
• Ability to work independently while being a collaborative team player.
• Fluency in regional language(s) for stronger customer connect.

Employment details

• Location: Nagpur [India]

About the employer

• Energy: At SolarSquare we are building the Home-Energy brand of future India.
• We help homes switch to rooftop solar and move away from traditional coal electricity.
• We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.
• In 3 years, we have scaled to become the leading residential solar brand in India.
• We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar.
• We are looking for leaders to join us in this mission.
• Know us a bit better through these links: Techcrunch SolarSquare article Elevation - Podcast with SolarSquare Founders Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues The Climate Conversations ft Solar Square Elevation Capital - SolarSquare 🔹