Performance Marketing Associate

Role overview

Performance Marketing Associate at SolarSquare

Employment details

• Location: Gurugram [India]

About the employer

• At SolarSquare we are building the Home-Energy brand of future India.
• We help homes switch to rooftop solar and move away from traditional coal electricity.
• We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.
• In 3 years we have scaled to become the leading residential solar brand in India.
• We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar.
• We are looking for leaders to join us in this mission.
• Know us a bit better through these links: Techcrunch SolarSquare article Elevation - Podcast with SolarSquare Founders Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues The Climate Conversations ft Solar Square Elevation Capital - SolarSquare Who We’re Looking For The Sr. Associate (Performance Marketing) will be responsible for all top-of-the-funnel initiatives aimed at lead generation through digital mediums.
• The ideal candidate should be highly skilled in managing and optimizing campaigns on Google Ads and Meta platforms (Facebook and Instagram).
• As the Performance Marketing Lead for our residential and housing society business, this position is responsible for increasing inbound lead acquisitions through effective and efficient digital campaigns and driving brand awareness.
• Strong bias to action with deep performance marketing experience in B2C space will be critical to success in this role.
• We are looking for you to develop, implement, track and optimize our digital marketing campaigns across google and meta channels.
• You’ll be taking the lead, so we’d love if you have the following skills/traits:
• 3+ years of digital marketing experience preferably in B2C product or financial/investment services industry
• Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations, data-driven insights to optimize results
• Proven digital and performance marketing skills - experience with paid channels such as Google, Facebook, A/B testing, Analytics, Marketing Automation etc.
• Strong verbal and written communication skills
• Google Ads and Facebook certifications are a plus
• Entrepreneurial mindset and high ownership with bias towards execution combining planning with action to achieve set goals
• Humble, open to feedback and collaborative What You’ll Do In typical startup fashion, you’ll be wearing many different hats and learning a lot along the way.
• Here are some things that we’d want you to help lead and execute: 1.
• Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)
• Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing
• Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads
• Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives
• Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)
• Expertise in Meta (Facebook and Instagram) advertising, including:
• Facebook Ads Manager
• Instagram Ads
• Audience Insights and Custom Audiences
• Retargeting and Lookalike Audiences
• Dynamic Ads
• Video Ads
• Strong understanding of all Google Ads formats, including:
• Search Ads
• Display Ads
• Video Ads (YouTube)
• Shopping Ads
• App Campaigns
• Experience with conversion tracking, pixel setup, and event tracking 2.
• Reviewing end-to-end PPC strategy and execution on Google and Meta
• Strategizing, creating, and managing campaigns across various digital channels
• Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI
• Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes
• Driving improvements in ROI and cost per acquisition (CPA) across all channels
• Extensive experience in running tests & experiments, bidding strategies and attribution tools 3.
• Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads
• Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness 4.
• Budget planning and implementation schedules to achieve revenue goals
• Manage budget allocations, bid strategies, and optimize for ROI
• Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner 5.
• Data collection and analysis
• Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns
• Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)
• Establish data collection mechanisms + processes, allowing quick feedback loops for various teams - lead qualification, pre-sales and field sales team
• Measure and improve website traffic and web conversion
• Monitor competitor activity and keep an eye out for trends 6.
• A little bit of everything
• Design and develop different messaging strategies for key stakeholders
• Identify and evaluate new digital technologies and web analytics tools
• Work closely with the wider marketing team to optimize audience and communication strategies
• Collaborate with the content and design teams to create compelling ad creatives and landing page