Performance Marketing Manager

Role overview

Performance Marketing Manager at SolarSquare

Employment details

• Location: Gurugram [India]

About the employer

• At SolarSquare we are building the Home-Energy brand of future India.
• We help homes switch to rooftop solar and move away from traditional coal electricity.
• We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.
• In 3 years we have scaled to become the leading residential solar brand in India.
• We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar.
• We are looking for leaders to join us in this mission.
• Know us a bit better through these links: Techcrunch SolarSquare article Elevation - Podcast with SolarSquare Founders Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues The Climate Conversations ft Solar Square Elevation Capital - SolarSquare Who We’re Looking For We’re seeking an experienced and results-driven Manager/Sr. Manager (Performance Marketing) to lead our top-of-the-funnel initiatives aimed at driving lead generation and digital brand awareness.
• This role will oversee all performance marketing campaigns, ensuring they deliver high ROI and align with business objectives.
• The ideal candidate should be:
• Highly skilled in leading teams that manage and optimize campaigns across Google Ads, Meta platforms (Facebook and Instagram), and online affiliates.
• 6+ years of experience in performance marketing and digital brand awareness across top tier consumer startups.
• Proficient in scaling B2C marketing initiatives, with a proven track record of achieving results.
• A strategic thinker with strong analytical capabilities and a hands-on approach.
• A natural leader with the ability to build, inspire, and manage high-performing teams.
• Graduation from Tier 1 college.
• What You’ll Do In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives.
• Your responsibilities include: Strategic Leadership:
• Take responsibility for achieving city-level digital lead generation targets in line with the annual operating plan (AOP).
• Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA, and maximize conversions.
• Drive performance campaigns that align with brand goals, ensuring consistency in visual identity, messaging, and tone across platforms.
• Establish and monitor KPIs and dashboards for tracking performance across all channels.
• Work closely with the wider marketing team to optimize audience and communication strategies
• Collaborate with the content and design teams to create compelling ad creatives and landing page
• Monitor competitor activity and keep an eye out for trends Campaign Management:
• Oversee and optimize PPC campaigns across platforms including Google (Search, Display, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), and Programmatic channels (DV360 or other DSPs).
• Plan and execute programmatic display and video campaigns, including audience segmentation, bidding strategies, and real-time performance analysis.
• Lead keyword research, ad copy creation, A/B testing, and campaign optimization.
• Drive funnel optimization from impressions to conversions, leveraging data-driven insights.
• Implement and manage conversion tracking, pixel setup, and event tracking.
• Pixel-Level Tracking & Attribution:
• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), GA4, and GTM for robust tracking infrastructure.
• Maintain a clean, privacy-compliant tracking setup for accurate attribution and better signal quality.
• Continuously improve measurement accuracy across platforms to support business decisions.
• Team Leadership:
• Build and lead a high-performing performance marketing team.
• Collaborate across teams (content, design, pre-sales, field sales) to optimize messaging, landing pages, and campaign outcomes.
• Mentor and guide team members to achieve peak performance.
• Budget & Analytics:
• Manage marketing budgets with precision, ensuring efficient allocation of resources to meet business goals.
• Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights.
• Develop mechanisms for collecting and analyzing data across teams, ensuring a seamless feedback loop for continuous improvement.
• Optimization & Innovation:
• Leverage A/B testing, CRO techniques, and advanced bidding strategies to enhance campaign effectiveness.
• Identify new digital marketing tools and technologies to stay ahead of trends.
• Continuously monitor competitor activities and emerging trends in performance marketing.
• What You’ll Bring
• 6+ years of experience in performance marketing, including at least 4 years of leading high-performing digital marketing teams in the B2C space.
• Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and affiliates.
• Strong analytical skills to interpret data and translate it into actionable strategies.
• Proven ability to optimize campaigns for ROI and scale lead generation efforts.
• Hands-on experience in: o Conversion tracking, pixel setup, and event tracking. o Managing and optimizing paid campaigns (Google Ads, Facebook, YouTube, etc.). o A/B testing and CRO techniques.
• Exceptional verbal and written communication skills.
• Entrepreneurial mindset with a strong bias for execution and results.