Campaign, Programs and Events Manager - GCC Programs

Role overview

Campaign, Programs and Events Manager - GCC Programs at Snowflake

Responsibilities

• You will execute targeted marketing programs to generate awareness, pipeline, move prospects through the sales cycle and help build a customer relationship.
• Work with other functions such as partner team, Education team, account-based marketing, to drive successful customer engagement and market awareness in India.
• Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment.

Employment details

• Location: Bengaluru [Karnātaka] [India]

About the employer

• At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Additional role details

• Campaign, Programs and Events Manager - GCC Programs.
• As the Field Marketing - Campaign, Programs and Events manager, you are responsible for driving enablement and awareness activities through field programs for the GCC Ecosystem.
• In addition, you are expected to successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment.
• Lead and execute Go-to-Market strategies and integrated marketing programs which include multi-channel campaigns, and events (of all sizes and formats) across a broad segment of customers.
• Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post event communications, and marketing-driven campaigns/promotion strategies.
• Run large scale and short format in person and virtual programs for Skills Developmet.
• Own & drive executions within budget, and handle vendor management, including raising POs, clearing invoices, vendor onboarding, etc.
• Manage project timelines, quality issues, resources, and budget.
• Set goals & define metrics for each campaign including targeted lead flow - track program results, measuring program success, and reporting metrics.
• Regular tracking and reporting on campaign performance. 8 -10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS.
• Bachelor's Degree in, Marketing, Business Administration, or related field.
• Experience in the Developer & Startup ecosystem would be beneficial.
• Ability to understand and communicate to diverse technical and non-technical audiences.
• Penchant for technology creativity to “think outside the box” and leadership to execute effectively.
• Experience building and delivering of field marketing covering campaigns, events and digital.
• Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company.
• Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders.
• Hands-on execution ability with effective project and time management.
• Project management, prioritization, organizational skills, accuracy in performance and details driven.
• Experience in Salesforce, Marketo, Wordpress.
• Highly metrics driven.
• Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce).
• Ability to maintain an optimistic, pragmatic, and self-starter attitude.
• Global mindset and ability to think across discipline, industries, cultures and scenarios.