Sr. Associate - Sales & Retention

Role overview

Sr. Associate - Sales & Retention at Sutherland Global

This role combines C ustomer S upport and I nbound S ales .

You will help customers solve issues, answer questions, and recommend the right solutions to meet their needs.

You will support users of the largest creative software platform in the world , helping them get the most out of their tools while delivering a great customer experience, while helping grow revenue .

Customer Excellence: Deliver great customer experiences by understanding needs, showing empathy, and resolving issues quickly.

Consultative Digital Selling: Recommend the right products and solutions based on customer needs.

Retention & Churn Management: Identify customers who may leave and help them get more value from their solutions.

Effective Communication & Agility: Combine exceptional verbal and written communication with active listening and contextual awareness to resolve queries, navigate objections, and adapt to diverse customer profiles while maintaining service excellence.

Data-Driven Actions: Use available data to better understand customers and improve results.

Collaborative Problem-Solving: Work with other teams, such as technical support, to solve customer issues.

Creative Workflow Consulting: Help customers improve how they create, design, and collaborate using creative AI-Powered tools.

Productivity Evangelism: Educate customers on streamlining document workflows to maximize efficiency.

Licensing & Adoption Guidance: Help customers manage licenses and get the most value from their subscriptions.

Tech Troubleshooting & Solution Selling: Resolve basic technical issues while recommending the best solutions for customers.

Responsibilities

• Customer Profiling & Drive

Required qualifications

• Identify potential customers in real time.
• Answer questions and solve issues with the creative software products.
• Provide friendly and empathetic support.
• Aim to resolve customer needs during the first interaction.
• Sales & Revenue Growth: Handle inbound sales, meet targets, and recommend the right products or bundles to help customers get the most value.
• Customer Retention & Value Expansion: Review customer history to identify opportunities and recommend the right solutions, while promoting product benefits utilizing retention strategies.
• Product Demonstrations & Expertise: Deliver solution-focused demos, stay updated on creative software offerings, and position products effectively in customer conversations.
• Pipeline & Lead Management: Keep sales leads organized, track opportunities, and update reports using the client tools.
• Order & Account Management: Help customers with orders, returns, and account setup to ensure a smooth experience.
• Workflow Consulting & Solutioning: Guide customers on optimizing content production and business workflows using the software AI-driven solutions.
• License & Seat Optimization: Advise on efficient license management, provisioning, and storage consolidation for streamlined operations.
• Basic Technical Troubleshooting & Solution Fitment : Resolve basic technical issues like admin/install/download swiftly while positioning Adobe’s solutions based on fitment.
• High school diploma (10+2) or equivalent experience.
• 1–5 years in sales, customer support, or account management, preferably in tech or SaaS.
• Experience using CRM tools and managing sales pipelines is a plus.
• Communication: Excellent verbal and written communication skills (C1 CEFR Rating)

Employment details

• Location: Mumbai [MH] [India]

About the employer

• Sutherland is a global leader in business and digital transformation.
• Over the last 38 years, we have partnered with some of the most respected and future-forward companies to drive revenue growth, boost operational efficiency, and enable innovative business models.

Additional role details

• All your information will be kept confidential according to EEO guidelines.