Sales Development Representative (Inbound+Outbound)

Role overview

Sales Development Representative (Inbound+Outbound) at Webandcrafts

Rapid Response: Act as the first line of engagement for inbound leads generated through WAC's digital marketing, SEO, and event campaigns.

You will be speaking directly with Founders, Marketing Heads, and Tech-centric CXOs from the Retail and Technology sectors across major Indian metros.

Responsibilities

• Lead Qualification: Qualify leads based on our Ideal Customer Profile (ICP), understanding their needs across digital marketing, custom tech builds, and AI solutions.
• Personal Engagement: Comfortably navigate early-stage conversations with C-level executives, Founders, and Marketing VP/Directors to uncover business pain points.
• Strategic Hunting: Build and execute multi-channel outbound campaigns targeting key accounts in priority metro markets.
• ABM Execution: Develop highly personalized outreach strategies utilizing tools like LinkedIn Sales Navigator, sales engagement platforms, and data enrichment tools.
• Seamless Handoffs: Schedule high-quality discovery calls for the Account Executive(AE) team, ensuring a smooth transition workflow.
• CRM Hygiene: Maintain accurate and up-to-date records of all interactions and lead stages in our CRM system.

Required qualifications

• 1-3 years of proven experience in IT/SaaS inbound sales or lead generation.
• Excellent written and verbal communication skills, capable of holding peer-to-peer conversations with senior leaders.
• Familiarity with CRM tools and inbound lead-capture processes.
• A foundational understanding of digital transformation, e-commerce, and modern AI tools is a huge plus.
• Join The Team:
• Thank you for your keen interest in becoming a part of Webandcrafts.
• We're eagerly looking forward to gaining deeper insights into your candidacy through this application.

Employment details

• Location: Koratty [India]

About the employer

• Official Webandcrafts opening listed on the first-party public jobs surface.
• We are a digital transformation company blending AI precision with human intuition.

Additional role details

• Department: Business Development.
• Track: Sales.
• About:
• At WAC, we believe in a world where technology inspires people, connects them, and drives meaningful experiences.
• From intelligent Experience Design to cutting-edge Gen AI and Digital Marketing, we help businesses take the ultimate digital leap.
• We are looking for a high-energy Inbound SDR to be the first point of contact for prospects engaging with our brand.
• Based out of our Koratty HQ, you will field inbound leads, qualify them, and set the stage for our Account Executives.