Social Media Content Creator (Instagram)

Role overview

Social Media Content Creator (Instagram) at Vedantu

Content Creation & Publishing ○ Plan, script, shoot, and edit content (reels, posts, carousels, memes, stories) tailored for Instagram ○ Publish content regularly with a sharp sense of timing (especially for moment marketing) ○ Experiment with trending formats, sounds, and visual styles while staying true to the brand tone

Responsibilities

• Strategy & Planning ○ Build a monthly Instagram content calendar aligned with campaign goals, launches, and topical moments ○ Identify and leverage trends, hashtags, and cultural moments relevant to students and parents ○ Collaborate with the Brand Design team to ensure cohesive storytelling
• Community & Engagement ○ Monitor audience comments, reactions, and DMs to identify opportunities for engagement ○ Create interactive content (polls, Q&As, quizzes) to drive community participation
• Analytics & Optimization ○ Track and report on content performance (reach, engagement, saves, shares) ○ Use insights to optimize future content for higher impact Key KRAs
• Consistent publishing cadence on Instagram
• Growth in engagement (likes, shares, comments, saves)
• Increase in follower base with authentic, high-quality content
• Effective use of moment marketing & trending formats
• Strong brand presence among students & parents Skills & Qualifications Must Have
• Strong understanding of the Instagram ecosystem: reels, memes, trends, stories, hashtags
• Hands-on skills in shooting and editing content (mobile-first + tools like CapCut, Premiere Rush, Canva, etc.)
• A strong sense of humor, relatability, and youth culture
• Ability to write engaging captions, hooks, and micro-copy
• Familiarity with social media analytics and insights Good to Have
• Background in design, communication, or media studies
• Experience with student/youth-focused brands
• Knowledge of EdTech or education marketing
• Experience working in a fast-paced content team Why Join Us?
• Vedantu’s Instagram is the brand’s frontline voice for millions of students and parents.
• This is your chance to be the face behind the content - to experiment, create, and engage with a vibrant community while shaping how education feels online.
• If you love memes, reels, and storytelling as much as you love great design and strategy, this role is for you.

Preferred qualifications and skills

• 2–4 years of experience in social media content creation (Instagram focus preferred)

Employment details

• Location: Bangalore (Work from office only) Working Hours: Monday to Saturday, 11:00 am to 8:00 pm
• Location: Bengaluru [IN]

About the employer

• Vedantu is India’s leading online and offline tutoring platform, enabling students to learn from some of India’s best teachers.
• With over 2000 teachers, the platform has delivered more than 2 million hours of teaching to over 12 million students across 10,000+ cities in 30+ countries.
• Vedantu offers personalized, interactive learning experiences and is also present offline in 75+ Indian cities through Vedantu Learning Centres.
• Founded by IITians, Vedantu stands for Veda (Knowledge) and Tantu (Network) - symbolizing a 'Knowledge Network' that provides access to quality education anytime, anywhere.
• About the Brand Design Team The Brand Design team is Vedantu’s in-house creative powerhouse - shaping the brand's identity and storytelling across platforms and formats.
• From logos, videos, and brand campaigns to digital assets, OOH, and social media, the team comprises talented graphic designers, writers, filmmakers, editors, and creative strategists.
• We’re pushing the boundaries of how an education brand is seen, felt, and remembered.
• Purpose of the Role We are looking for a Social Media Content Creator (Instagram) to own and grow Vedantu’s Instagram handle, @vedantu_learns.
• This person will ideate, create, and publish engaging content that reflects Vedantu’s brand personality, drives engagement with students and parents, and builds a strong, authentic presence on Instagram.
• The ideal candidate is deeply familiar with Instagram trends, reels, memes, and storytelling formats, and can balance creativity with brand consistency.

Additional role details

• Function: Social Media, Content Creation, Brand Marketing & Communications Reporting to: Brand Director