Graphic Designer - Marketing

Role overview

Graphic Designer - Marketing at Zycus Infotech

We are looking for a creative, detail-oriented, and execution-focused Graphic Designer who can translate marketing ideas into compelling visual and video content.

This role will work closely with marketing, content, and internal teams to create high-impact visual assets that strengthen brand presence and support marketing campaigns across digital and offline platforms.

If you enjoy turning concepts into visually engaging designs, creating short-form video content, experimenting with AI tools, and working in a fast-paced marketing environment, this role will give you the opportunity to create meaningful and high-impact work.

What We're Looking For We are looking for someone who: Combines creative thinking with strong execution speed .

Core Requirements The following capabilities are essential for this role : Strong Graphic Design Skills Hands-on Video Editing Experience Experience with AI-Powered Creative Tools Proficiency in Adobe Creative Suite Experience with Figma or similar design tools Strong Marketing & Brand Design Portfolio Ability to manage multiple creative projects and deadlines Why Join Us?

This role offers the opportunity to work at the intersection of design, marketing, video, and AI-powered creative technology .

Responsibilities

• Create visual assets for websites, campaign landing pages, blogs, digital campaigns, and other marketing channels .
• Create multiple creative concepts and formats based on campaign requirements and target audiences.
• Create basic to intermediate motion graphics and animated content for marketing campaigns.
• Work with marketing and content teams to develop video concepts aligned with campaign objectives.
• Ensure videos are delivered in the appropriate formats, resolutions, aspect ratios, and specifications for different platforms. 3.
• Support the development and evolution of brand assets and visual templates.
• Ensure consistency across static designs, videos, presentations, social media content, and campaign materials. 5.
• Create event-specific designs including banners, invitations, presentations, social media creatives, booth graphics, signage, and promotional materials.
• Work closely with marketing and content teams to understand campaign objectives and timelines.
• Deliver creative assets within agreed deadlines and campaign schedules. 6.
• Manage feedback and revisions efficiently while maintaining creative quality.
• Ensure final creative files are properly formatted and ready for digital publishing or print production.
• Maintain version control and ensure that the latest approved creative assets are used across campaigns.
• Build reusable templates and design systems to improve creative production efficiency.
• Create or enhance images.
• Create mockups and visual variations.
• You will have the opportunity to work on diverse marketing campaigns, experiment with emerging creative tools, collaborate with cross-functional teams, and create visual experiences that directly contribute to the brand and business.

Preferred qualifications and skills

• Experience working in a corporate, agency, SaaS, technology, or marketing environment is preferred.

Employment details

• Location: Mumbai

Additional role details

• The ideal candidate will have strong expertise in graphic design, hands-on video editing, and AI-powered creative tools .
• Key Responsibilities 1.
• Graphic Design & Marketing Creatives Design high-quality marketing collaterals including brochures, banners, social media creatives, emailers, presentations, advertisements, promotional assets, and event materials .
• Develop creatives for product launches, campaigns, brand initiatives, events, webinars, and internal marketing activities .
• Translate marketing briefs and campaign objectives into visually compelling designs.
• Adapt designs across different platforms, dimensions, and communication formats while maintaining visual quality. 2.
• Video Editing & Motion Graphics Create and edit short-form videos, promotional videos, social media videos, product videos, event videos, and marketing content .
• Edit raw footage into engaging and polished video content suitable for digital and social platforms.
• Add text, transitions, animations, graphics, music, voiceovers, subtitles, and other visual elements to videos.
• Repurpose existing marketing content into different video formats for platforms such as LinkedIn, YouTube, websites, and other digital channels.
• AI-Powered Creative Production Use AI-powered design and video tools to improve creative production speed, quality, and experimentation.
• Leverage AI tools for image generation, video generation, creative ideation, mockups, background removal, image enhancement, content variations, and visual experimentation .
• Explore and experiment with emerging AI tools to improve creative workflows and production efficiency.
• Use AI-assisted workflows to create multiple creative concepts and variations quickly.
• Combine traditional design skills with AI tools while maintaining brand consistency, quality, originality, and creative judgment .
• Stay updated on new AI-powered design, image, and video creation tools relevant to marketing and brand communication. 4.
• Brand Consistency Ensure all creative assets strictly follow brand guidelines, visual identity, typography, color, layout, and design standards .
• Maintain consistent visual communication across digital and offline marketing channels.
• Campaign & Event Design Develop creative assets for marketing campaigns, product launches, webinars, conferences, events, and promotional activities .
• Cross-Functional Collaboration Collaborate closely with marketing, content, product, sales, and internal stakeholders to understand creative requirements.
• Convert briefs and business objectives into effective visual and video communication.
• Proactively suggest creative ideas, formats, and approaches to improve marketing communication.
• Communicate timelines, dependencies, and creative requirements clearly to stakeholders. 7.
• Creative Asset Management Maintain organized design files, source files, templates, brand assets, and creative libraries.
• Functional Competencies Strong visual design, typography, composition, color, and layout skills .
• Strong understanding of branding and marketing communication .
• Ability to create both static and video-based marketing content .
• Strong creative thinking and ability to translate ideas into compelling visual concepts.
• High attention to detail and strong quality orientation.
• Ability to understand marketing objectives and target audiences , not just aesthetics.
• Strong ability to manage multiple projects and creative requests simultaneously.
• Excellent time management and deadline orientation.
• Ability to work in a fast-paced, high-volume marketing environment .
• Strong communication and collaboration skills.
• Ability to take ownership of creative projects from brief to final delivery .
• Technical Competencies Proficiency in Adobe Creative Suite , particularly: Photoshop Illustrator InDesign Proficiency in Figma or similar design tools .
• Hands-on experience with video editing tools , such as: Adobe Premiere Pro Adobe After Effects DaVinci Resolve Final Cut Pro or similar tools Knowledge of motion graphics, animation, transitions, and video composition .
• Hands-on experience with AI-powered creative tools for image generation, video generation, editing, enhancement, mockups, ideation, and creative experimentation.
• Understanding of digital design standards , image formats, video formats, resolutions, aspect ratios, and platform specifications.
• Understanding of print production processes , including preparing artwork for print.
• Ability to optimize creative assets for web, social media, presentations, email campaigns, events, and print .
• AI & Creative Technology The candidate should be comfortable experimenting with modern AI-powered creative workflows.
• Experience with tools such as Midjourney, Adobe Firefly, Canva AI, Runway, Kling, ChatGPT, Gemini, or similar AI tools will be valuable.
• The candidate should be able to use AI tools to: Generate creative concepts and visual directions.
• Generate or edit video content.
• Remove or replace backgrounds and objects.
• Improve image and video quality.
• Generate creative variations for campaigns.
• Speed up repetitive design tasks.
• Experiment with new creative formats and production workflows.
• AI should be used as a creative accelerator, while the candidate should still demonstrate strong fundamental design judgment and execution skills.
• Academic Profile & Experience Bachelor’s Degree / Diploma in Graphic Design, Visual Communication, Multimedia Design, Animation, Fine Arts, or a related field . 2–4 years of relevant professional experience in graphic design, marketing design, creative design, multimedia design, or a similar role.
• Demonstrated professional experience in graphic design and video editing .
• Practical experience using AI-powered creative tools .
• Strong portfolio demonstrating a combination of: Marketing and brand design Social media creatives Digital campaigns Presentations and marketing collateral Video editing Motion graphics/animation AI-assisted creative work Portfolio Requirement A strong portfolio is mandatory .
• The portfolio should demonstrate the candidate's ability to create: Marketing and brand creatives Social media designs Campaign creatives Presentations and digital assets Website/landing page designs Short-form videos Promotional or marketing videos Motion graphics or animations AI-assisted creative work Candidates should be able to explain the objective, creative approach, tools used, and their individual contribution to selected projects.
• Is equally comfortable working on static designs and video content .
• Understands marketing objectives, audiences, and campaign requirements , not just aesthetics.
• Has strong fundamentals in graphic design and visual communication .
• Can independently take a creative brief from concept to final execution .
• Is comfortable experimenting with AI-powered design and video tools .
• Can use AI to improve creative quality, speed, and experimentation .
• Has strong attention to detail and maintains brand consistency.
• Can manage multiple projects and deadlines without compromising quality.
• Takes ownership and proactively brings new creative ideas and formats .
• Enjoys working in a fast-paced, collaborative marketing environment .
• If you are a designer who loves creating, experimenting, editing, and pushing the boundaries of modern visual communication , we would love to hear from you.