Senior Paid Media Specialist

Role overview

Senior Paid Media Specialist at RNF Technologies

What we are looking for A bachelor degree in marketing, business, communications or a related field, or equivalent practical experience. 4+ years of hands-on experience managing paid search campaigns on Google Ads or Microsoft Advertising.

Responsibilities

• You will sit inside the performance marketing team and own the day-to-day execution, monitoring and optimization of paid search campaigns across Google Ads and Microsoft Advertising.
• Monitor daily campaign performance and catch anomalies and issues early.
• Build performance reports on clicks, impressions, cost and conversions, and read the trends that point to the next optimization.

Preferred qualifications and skills

• Nice to have Google Ads Certification, or the willingness to earn it within 3 to 6 months of joining.

Employment details

• Location: Noida [Uttar Pradesh] [India]

Additional role details

• The work runs the full loop: setup, launch, daily performance, reporting and the steady optimization that compounds.
• It is a detail-first seat, and a strong place to keep deepening search engine marketing expertise.
• What you will do Set up and launch paid search campaigns across Google Ads and Microsoft Advertising, including keyword research, ad group structure and ad copy.
• Write and refine ad copy, headlines and extensions with the wider team, following established processes and naming conventions.
• Run optimizations: bid adjustments, budget changes, targeting refinements and A/B tests on ad copy and landing pages.
• Verify tracking end to end, including conversion tags and UTM parameters, and keep campaign documentation organized.
• A solid grasp of digital advertising concepts, with strong attention to detail and organization.
• An analytical mindset with a problem-solving approach, and proficiency in Excel or Google Sheets.
• Strong verbal and written communication in English, working independently and with the team.