Manger, Product Marketing

Aptean · Bangalore

Collected role description

Overview JOB DESCRIPTION: Product Marketing Manager <table style="border-collapse: collapse; border: none;"><tbody><tr><td style="width: 492.7pt; border: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">1. JOB IDENTIFICATION</td></tr><tr><td style="width: 492.7pt; border: solid windowtext 1.0pt; border-top: none; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">APTEAN JOB TABLE: Product Marketing Manager (comp team yet to confirm)</td></tr><tr><td style="width: 492.7pt; border: solid windowtext 1.0pt; border-top: none; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">APTEAN JOB LEVEL: (comp team yet to confirm)APTEAN JOB TITLE: (comp team yet to confirm)</td></tr><tr><td style="width: 492.7pt; border: solid windowtext 1.0pt; border-top: none; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">REPORTS TO Full line: Dotted line: </td></tr></tbody></table> <table style="border-collapse: collapse;"><tbody><tr><td style="width: 492.75pt; border: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">2. GENERAL JOB SUMMARY </td></tr><tr><td style="width: 492.75pt; border: solid windowtext 1.0pt; border-top: none; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">We are looking for a strategic, highly collaborative, B2B Product Marketing Manager to serve as the connective tissue between Product, Sales, Demand Generation, Customer Success, and Executive Leadership. Demonstrates strong knowledge of product marketing best practices, including market analysis, positioning, messaging, go-to-market execution, product launches, and lifecycle management. Successfully brings new solutions to market while driving adoption, retention, and growth of existing products through strategic release management, customer insights, and cross-functional collaboration. This role is ideal for someone who thrives in fast-paced environments, enjoys solving complex business challenges, comfortable marketing AI capabilities and solutions, and can simplify technical capabilities into compelling customer value propositions, differentiated from competitors, that drive engagement, pipeline, and revenue growth. The right candidate is an exceptional storyteller, strong writer, and critical thinker who is confident bringing forward ideas, challenging assumptions when needed, and influencing stakeholders across all levels of the organization. They possess strong market awareness, understand buyer behavior and personas, define clear ICPs and know how to position solutions against competitors to win in the market. </td></tr></tbody></table> <table style="border-collapse: collapse;"><tbody><tr><td style="width: 492.75pt; border: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">3. SCOPE </td></tr><tr><td style="width: 492.75pt; border: solid windowtext 1.0pt; border-top: none; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">NA</td></tr></tbody></table> <table style="border-collapse: collapse; border: none;"><tbody><tr><td style="width: 492.7pt; border: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">4. ORGANIZATION (Indicate the job positions reporting to this role)</td></tr><tr><td style="width: 492.7pt; border: solid windowtext 1.0pt; border-top: none; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">Full line:· Job (# of positions): 1Dotted line:· Job (# of positions): 1</td></tr></tbody></table> <table style="border-collapse: collapse;"><tbody><tr><td style="width: 492.75pt; border: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">5. PRINCIPAL DUTIES AND RESPONSIBILITIES </td></tr><tr><td style="width: 492.75pt; border: solid windowtext 1.0pt; border-top: none; padding: 0cm 5.4pt 0cm 5.4pt;" width="657"><h1 style="margin: 0cm;">Key Responsibilities:</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Develop and execute go-to-market strategies for new products, solutions, and major releases.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Create differentiated positioning, messaging, and value propositions that drive customer engagement and revenue growth.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Conduct market, customer, and competitive research to identify opportunities, trends, and market threats.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Define target markets, ideal customer profiles (ICPs), buyer personas, and buying journeys.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Partner closely with Product Management to influence roadmap direction and ensure market needs are reflected in product strategy.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Lead cross-functional product launches, coordinating activities across Product, Sales, Demand Generation, Customer Success, and Executive Leadership.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Drive lifecycle marketing initiatives that increase adoption, retention, expansion, and customer value for existing products.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Translate complex technical capabilities (including AI forward solutions) into clear, compelling customer-focused narratives and sales-ready messaging.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Enable sales teams with effective content, training, competitive intelligence, and customer value articulation.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Measure and optimize product marketing performance through customer insights, win/loss analysis, market feedback, and business results.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Serve as a strategic advisor and trusted partner, influencing stakeholders, challenging assumptions, and driving alignment across the organization.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Build compelling thought leadership, customer stories, and product content that strengthens market perception and competitive differentiation.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;"> </h1><h1 style="margin: 0cm;">Qualifications:</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· 11 to 14 years of Product Marketing experience in SaaS, fintech, payments, technology, or related industries.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Track record developing and executing successful go-to-market strategies.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Exceptional written and verbal communication skills.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Outstanding storytelling and content development capabilities.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Ability to translate complex products and technical concepts into customer-focused business value.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Strong analytical and critical thinking skills with the ability to make data-driven recommendations.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Experience working closely with Product Management, Sales, Demand Generation, and Executive Leadership.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Demonstrated ability to influence without direct authority.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Experience building sales enablement programs and competitive intelligence initiatives.</h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Strong executive presence and presentation skills.- </h1><h1 style="margin: 0cm 0cm 0cm 36.0pt;">· Experience in supply chain, manufacturing, distribution, or enterprise software marketing is a PLUS</h1></td></tr></tbody></table> <table style="border-collapse: collapse;" width="657"><tbody><tr><td style="width: 492.75pt; border: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">6. JOB SPECIFICATIONS </td></tr><tr><td style="width: 492.75pt; border: solid windowtext 1.0pt; border-top: none; padding: 0cm 5.4pt 0cm 5.4pt;" width="657"><h3>Education (Indicate the minimum level of education necessary for this position. Check all that apply and indicate specific degree as applicable to the side (e.g., Bachelor’s in Computer Science)</h3>Required Preferred Degree/Certification ☒ ☐ Bachelor’s degree ☐ ☒ Master’s degree ☐ ☐ Ph.D. ☐ ☐ J.D. (law) ☐ ☐ Certification: ☐ ☐ Registration: ☐ ☐ Licensure: ☐ ☐ Other: Work Experience: 11 to 14 yearsShift details: should be open for UK and US Shift Required to work in shift: YesIf Yes Shift Timing- 1 to 10 PM IST and/or 5 to 2 PM IST</td></tr></tbody></table> <table style="border-collapse: collapse;"><tbody><tr><td style="width: 492.75pt; border: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt;" width="657">DISCLAIMER </td></tr><tr><td style="width: 492.75pt; border: solid windowtext 1.0pt; border-top: none; padding: 0cm 5.4pt 0cm 5.4pt;" width="657"><h3>The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.</h3></td></tr></tbody></table>

Collected experience requirement

Experienced Professional