Consultant- Content Strategist

Role overview

Consultant- Content Strategist at BrowserStack

Required qualifications

• 2–5 years of hands-on experience in long-form SEO content writing (internships/freelance included).
• Strong grasp of SEO fundamentals: search intent, topical authority, on-page optimization, and internal linking.
• Working knowledge of Generative Engine Optimization (GEO) and AI-driven content discoverability.
• Proven experience driving content partnerships and backlink acquisition through outreach.
• Fluency in AI-assisted content workflows using LLMs to scale ideation, creation, and optimization.
• Exceptional writing and editing skills, with the ability to simplify complex technical topics for developer and enterprise audiences.
• What will you do?
• Conduct keyword research, SERP analysis, and generative engine analysis to identify content gaps, search intent, and high-impact formats.
• Write, edit, publish, and optimize long-form SEO content to build topical and generative authority across priority themes.
• Repurpose and distribute content across Medium, Dev.to, and relevant third-party platforms.
• Engage in relevant subreddits, spark authentic developer conversations, and convert community insights into content opportunities.
• Create and grow niche subreddits aligned with core themes to expand organic reach.
• Identify and execute third-party partnerships, outreach campaigns, and guest placements to earn high-quality backlinks.
• Track and improve backlink acquisition performance while building scalable link-building systems.
• Leverage LLMs and AI tools to accelerate ideation, drafting, and optimization while maintaining high editorial standards.

Employment details

• Location: This is a fully remote position, open to candidates residing anywhere in India.
• Employment Type: Contractual role for 12 months.
• Role in a Nutshell
• We are looking for a Content Strategist with a strong foundation in SEO-driven content marketing.
• You will help us scale our content engine by building topical and generative authority, analyzing SERPs and generative outputs, and creating high-quality content that drive measurable results.
• This role combines content strategy, SEO, and GEO expertise.
• You’ll work closely with AI tools and internal teams to create high-quality content, build partnerships, and earn backlinks that boost BrowserStack’s visibility and authority.
• Desired
• Location: India Remote

About the employer

• BrowserStack is the world's leading software testing platform powering over two million tests every day across 22 global data centers.
• With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.
• At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference.
• BrowserStack is an extension of its people and a place where they can grow both professionally and personally.

Additional role details

• Who are we and what do we do?
• BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions.
• We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud.
• BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet.
• We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.
• We strive to be open, transparent, and collaborative, so no feat is too big to achieve.
• To that effect, we’re humbled to be recognized by leading organizations around the world:
• BrowserStack is Great Place to Work-Certified™ 2020-21
• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi
• Ranked in Forbes Cloud 100 in 2021 - for the second time
• Featured in LinkedIn Top Startups India 2018