Digital Growth Specialist

Marico · CORPORATE CENTRE

Collected role description

Digital Growth Specialist at Marico

➢ Strategic Leadership of Digital Quotient (DQ):

Own and scale the DQ framework across assigned international geographies.
Analyze 100+ KPIs to benchmark brand performance against competitors, providing actionable insights to senior leadership.
Manage a mature ecosystem: India (Year 6, 170+ brands), Vietnam (Year 5, 21 brands), and Bangladesh (Year 4, 50+ brands).Digital Growth Ownership (Marico India):
Drive end-to-end digital growth strategies for the India business across core categories, including Beauty / Male Grooming / Foods.
Align digital initiatives with Marico’s long-term scale-up objectives ➢ Paid Media Analytics & Performance Consulting:
Lead the audit and analysis of paid media investments to optimize ROI.
Consult with brand and media teams to define measurement frameworks and KPIs.
Identify performance gaps ("what’s working vs. what’s not") and implement course-correction strategies for brand growth. ➢ Martech Strategy & Implementation:
Act as the primary bridge between Marketing (Brand, E-commerce, Q-commerce) and Technology teams.
Own the roadmap for Martech initiatives, ensuring the integration of tools that enhance marketing effectiveness. ➢ Stakeholder Management:
Collaborate with cross-functional leads to automate crisis escalation frameworks and social listening capabilities.
Orchestrate cross-channel data within the Sprinklr ecosystem to drive real-time business decisions.