GTM Campaign Executive

Role overview

GTM Campaign Executive at R Systems

We are looking for a collaborative GTM Campaign Executive to join our marketing team.

You will work closely with cross-functional teams, including Sales and Delivery, to align priorities and improve market reach.

Responsibilities

• You will develop messaging and value propositions that resonate with diverse target audiences and personas.
• Monitor and report on campaign performance and ROI.
• You will use analytics to drive continuous improvement in our marketing efforts, ensuring all activities align with our commitment to transparency and ethical business practices.

Required qualifications

• Required Skills and Qualifications - 2+ years of experience in B2B technology marketing, demand generation, or GTM strategy.
• Minimum qualification: MBA

Preferred qualifications and skills

• Preferred Skills and Experience - Experience with account-based marketing (ABM) tools such as 6sense or ZoomInfo.

Employment details

• Location: Bengaluru

Additional role details

• In this role, you will lead integrated go-to-market strategies that drive meaningful engagement and business growth.
• We value diverse perspectives and are committed to creating an environment where every professional can thrive, regardless of background or neurotype.
• Proven ability to plan and execute multi-channel marketing campaigns focused on engagement and pipeline growth.
• Clear communication and storytelling skills with the ability to create solution-specific marketing assets.
• Experience using marketing technology tools such as CRM (e.g., Salesforce, HubSpot) or analytics platforms.
• Ability to work collaboratively with sales and alliance partners to achieve shared goals.
• Familiarity with developing Ideal Customer Profiles (ICPs) and buyer personas.
• Ability to interpret data to optimize campaign performance.
• Experience in partner marketing or content syndication.
• Responsibilities Design and implement integrated GTM campaigns across digital, events, and partner channels to drive revenue impact.
• Build and manage account intelligence lists to support sales outreach and engagement.