Associate Director - Account Management

Role overview

Associate Director - Account Management at Dentsu Aegis

Integrated Account & Client Leadership

We are looking for a Associate Director - Account Management with 7+ years of experience across Digital Marketing, Integrated Media, Account Management, Client Servicing, Campaign Strategy, and Performance Marketing.

The role will involve end-to-end ownership of key accounts - from understanding the client's business and defining communication objectives to developing integrated strategies, guiding media and campaign execution, evaluating performance, presenting business insights, and identifying opportunities for account growth.

Responsibilities

• Own the overall relationship and strategic direction for a portfolio of key accounts, serving as a trusted partner to senior client stakeholders.
• Develop a strong understanding of clients' businesses, categories, consumers, competitive landscape, marketing priorities, budgets, and growth objectives.
• Translate client business challenges into clear marketing, communication, media, and digital opportunities.
• Lead integrated account planning across brand, digital, media, social, performance, content, and other relevant capabilities.
• Build strong, long-term client relationships by consistently demonstrating strategic thinking, proactive problem-solving, and measurable business impact.
• Lead senior-level client conversations, business reviews, strategic discussions, and performance presentations.
• Anticipate client needs, manage expectations, and proactively address opportunities, risks, and escalations.
• Integrated Strategy, Media & Campaign Leadership
• Lead the development of integrated digital and media strategies aligned with business and marketing objectives.
• Guide teams in translating business objectives into audience, communication, media, platform, content, and performance strategies.
• Oversee media planning and investment across relevant digital channels, with strong expertise in Meta (Facebook & Instagram).
• Ensure the right balance between brand building, audience engagement, lead generation, conversion, and performance objectives.
• Provide strategic direction on audience segmentation, media mix, campaign architecture, budget allocation, channel selection, and campaign timelines.
• Ensure creative, content, media, and performance teams work against a common strategic direction rather than operating in silos.
• Evaluate emerging platforms, digital trends, consumer behaviours, and technology developments to identify relevant opportunities for clients.
• Campaign & Performance Ownership
• Provide end-to-end oversight of campaigns from briefing and strategy through planning, execution, optimization, reporting, and post-campaign learning.
• Ensure campaigns are delivered against agreed objectives, timelines, budgets, quality standards, and performance expectations.
• Partner with Performance Marketing and Media teams to monitor and improve campaign effectiveness.
• Review and interpret key digital metrics including CTR, CPC, CPL, CPA, conversions, reach, engagement, ROI, ROAS, and other relevant KPIs.
• Move beyond reporting numbers to identify why campaigns are performing the way they are, what the business implications are, and what should be done next.
• Drive a culture of continuous optimization and experimentation across accounts.
• Ensure campaign learnings are captured and translated into actionable recommendations for future planning.
• Account Growth & Commercial Leadership
• Take ownership of the growth and expansion of assigned accounts.
• Identify opportunities to increase the scope of services across digital, media, performance marketing, creative, content, analytics, and other capabilities.
• Work with internal leadership and specialist teams to develop integrated solutions, proposals, and growth plans.
• Contribute actively to new business pitches, RFPs, client presentations, and strategic proposals.
• Develop a strong understanding of client budgets, scopes, commercial priorities, and account profitability.
• Build relationships that support client retention, increased revenue, and long-term business partnerships.
• Insights, Reporting & Business Reviews
• Oversee the development of integrated campaign reports, dashboards, performance reviews, and strategic presentations.
• Ensure reporting connects media and campaign performance with broader marketing and business outcomes.
• Lead periodic business reviews with clients, highlighting performance, key learnings, challenges, opportunities, and future recommendations.
• Use data, consumer insights, campaign learnings, and market trends to influence future strategy.
• Establish strong account governance around budgets, timelines, deliverables, campaign performance, and documentation.
• Cross-Functional & Stakeholder Management
• Serve as the central integrator between the client and internal specialist teams.
• Ensure alignment between client expectations, strategic direction, creative output, media plans, performance objectives, and execution.
• Build strong relationships with senior stakeholders across both client and agency teams.
• Resolve conflicts and competing priorities while maintaining focus on business objectives.
• Ensure effective communication and decision-making across complex, multi-team engagements.
• Experience & Qualifications
• 7+ years of relevant experience in Digital Marketing, Integrated Media, Account Management, Client Servicing, Advertising, Performance Marketing, or related areas.
• Proven experience managing large, integrated, and strategic client accounts.
• Strong understanding of Digital Marketing, Media Planning, Meta Ads, Performance Marketing, Social Media, and integrated campaign planning.
• Experience translating business and marketing objectives into integrated communication and media strategies.
• Strong understanding of digital campaign metrics, performance measurement, optimization, and analytics.
• Demonstrated experience managing and mentoring account management/client servicing teams.
• Experience working with cross-functional teams across Media, Creative, Performance, Analytics, Strategy, Content, and other specialist functions.
• Strong experience in senior-level client management, presentations, negotiations, and stakeholder management.
• Strong proficiency in MS Excel, PowerPoint, campaign reporting, and data interpretation.
• Key Skills
• Integrated Account Management | Digital Marketing | Integrated Media Planning | Strategic Client Management | Meta Ads | Performance Marketing | Campaign Strategy | Digital Media | Client Servicing | Account Growth | Business Development | Campaign Optimization | Data & Analytics | Consumer & Audience Strategy | Cross-Functional Leadership | Team Management | Stakeholder Management | Business Reviews | Presentation & Communication
• Ideal Candidate Profile
• The ideal candidate is a 360° digital and integrated account leader who can connect the dots between client business objectives, consumer insights, strategy, creative, media, performance, analytics, and business outcomes.
• They should be able to operate at both the strategic and leadership level, while having sufficient understanding of campaign execution and performance to challenge teams, guide decision-making, and add value to client conversations.

Preferred qualifications and skills

• Experience in account growth, upselling/cross-selling, business development, and new business pitches will be an advantage.

Employment details

• Gurugram
• Brand:
• Iprospect
• Time Type:
• Full time
• Contract Type:
• Permanent
• Location: Gurugram [India]

Additional role details

• The ideal candidate will be a strategic client leader who can connect business objectives with integrated digital and media solutions, lead high-value client relationships, drive campaign effectiveness, and build long-term account growth.
• The candidate will work closely with Media, Performance Marketing, Creative, Strategy, Analytics, Content, and other specialist teams, ensuring that all capabilities come together to deliver cohesive, insight-led, and measurable solutions for clients.