Media Analyst

Role overview

Media Analyst at Target

The ideal candidate for this role will have a passion for digital media, analytical rigor, ad-tech expertise, business acumen, strong stakeholder management skills, an eye for detail and enthusiasm for problem solving.

Responsibilities

• Work closely with Media Analysts, Activation, and Product teams to ensure campaign goals are aligned with vendor expectations.
• Provide holistic optimization strategies tailored to campaign objectives, covering channels like T.com , display, mobile, video, social, and search.
• Build custom reports and dashboards to track performance, pacing, and optimization effectiveness.
• Support creative and content review to ensure assets align with platform requirements and performance objectives.
• Contribute to product feedback loops by identifying opportunities for improving ad tech, automation, and optimization processes.

Required qualifications

• 3–7 years in digital media trading, optimization, or performance marketing.
• Domain Knowledge:
• Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub)
• Should have a fair understanding of the retargeting & affinity models.
• Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage
• Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com , display, mobile, video, social and search; consider creative and audience optimization tactics.
• Analytical Skills: Advanced ability to interpret campaign data, identify trends, and apply optimization strategies.
• Business Skills: Performance marketing expertise, strong knowledge of ad products, creative review, category insights, and familiarity with enterprise media tech stacks.
• Tools Expertise: Proven track record of working with DSPs, DMPs, ad servers, and analytics/reporting platforms.
• Soft Skills Problem Solving – Strong analytical mindset with the ability to resolve campaign challenges and optimize in real time.
• Sales & Communication – Ability to articulate complex campaign performance insights into simple, actionable recommendations.
• Client Management – Skilled in managing client expectations, fostering trust, and translating business needs into execution plans.
• Project Management – Strong organizational skills with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
• Collaboration – Able to work cross-functionally with internal and external teams, maintaining alignment and accountability.
• Adaptability – Comfortable working in fast-paced, changing environments with shifting priorities.
• Other Requirements
• Flexibility to work during US daytime hours (CST) for certain parts of the year.
• Highly motivated, detail-oriented, and capable of working independently with minimal supervision.
• A solution-focused, “can-do” mindset with strong time management and prioritization skills.

Employment details

• Location: Bangalore [India]

Application details

• Apply creative testing, audience segmentation, and advanced targeting to improve campaign efficiency.

About the employer

• As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses.
• This vital role will interface closely with internal support teams and Target’s agencies to improve marketing outcomes.
• Strong understanding of DMP workflows, audience segmentation, and retargeting models (Lotame, BlueKai, Neustar, Adobe Audience Manager, Oracle).
• About You

Additional role details

• This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies.
• They will assist in managing the day-to-day tasks associated with campaign set up and management.
• You will act as the bridge between internal activation, product, analytics, and client-facing teams to ensure campaigns are strategically planned, flawlessly executed, and continuously optimized for efficiency and effectiveness.
• Responsibilities Campaign Strategy & Execution
• Understand vendor and client campaign needs and translate them into executable plans across digital channels.
• Interpret and analyze media plans; ensure flawless campaign setup in ad servers and DSPs.
• Manage and reallocate budgets across display, mobile, social, search, video, channels to maximize ROI.
• Optimization & Performance
• Evaluate campaign trends and performance metrics; proactively recommend optimization tactics to drive results.
• Translate performance patterns into actionable recommendations for future planning cycles.
• Analytics & Reporting
• Deeply analyze campaign reports across platforms (Google Ad Manager/DFP, Campaign Manager 360/DCM, FB Ads Manager, DV360, Pinterest Ads Manager).
• Generate actionable insights and synthesize campaign learnings into business-impact recommendations.
• Ad Tech & Tools Expertise
• Advanced hands-on knowledge of DSPs (DV360/DBM, The Trade Desk, AppNexus, MediaMath, Yahoo DSP, TubeMogul, Brightroll).
• Experience in ad networks (GDN, OpenX, ValueClick, Tribal Fusion) and rich media vendors (Sizmek, DoubleClick Studio, Medialets, Innovid).
• Familiarity with programmatic buying, RTB strategies, and campaign measurement tools.
• Intermediate to advanced proficiency in Microsoft Excel (pivot tables, macros, lookups) and PowerPoint for reporting and storytelling.
• Business & Client Alignment
• Partner with internal teams to ensure performance marketing best practices are applied to campaigns.
• Develop deep category and client business understanding to shape media recommendations.