Growth Marketing Leader - APAC

Role overview

Growth Marketing Leader - APAC at Ascendion

Own the field marketing engine for India: ABM programs, in-person and virtual events, executive engagement, and pursuit-aligned marketing that directly supports active deals.

This role is for a builder hungry to make a mark and capable of operating at speed inside a global services business that is scaling fast.

Responsibilities

• Partner daily with the Markets (Sales) team — not as a service function, but as a force multiplier.
• You are in the room, on the pursuit, at the client.
• Build and run account-based programs targeting named accounts and key verticals with precision.
• Volume without targeting is noise.
• Orchestrate integrated GTM motions: campaigns, sales enablement materials, roundtables, and executive-level engagement that shorten cycles and strengthen positions.
• Bring a sales-adjacent mindset to everything.
• You understand how deals are won.
• You build marketing that helps win them.
• Anticipated impact:
• Growth in influenced pipeline from India and APAC Growth Market regions via events, executive connects, campaigns, and account-based marketing.
• Increase in net-new logo additions from India and APAC Growth Market regions influenced by marketing.
• Growth in pipeline sourced specifically through marketing-led events.
• Pursuit Support Essential
• Embed directly into active pursuits alongside sales leadership.
• Translate Ascendion's capabilities into compelling, buyer-relevant narratives under real time pressure.
• Support RFP responses, pursuit decks, and executive briefing materials where marketing has a tangible role in the outcome.
• Ensure every pursuit has the right story, the right evidence, and the right differentiation — not boilerplate.
• Increase in the number and TCV of active pursuits directly supported by marketing (proposals, solutioning, asset development, presentations).
• Higher conversion of marketing-supported pursuits into bookings, measured in both count and TCV.
• Brand Activation in Market (India) Essential
• Activate and localize the Ascendion brand across India: analysts, media, digital, social, and executive visibility.
• Work in close coordination with the global brand and content team — your role is to adapt and amplify global positioning for India audiences, not to operate independently of it.
• Build market presence that earns credibility with buyers and feeds the pipeline.
• Brand visibility and credibility in India and key APAC markets reflected in media coverage, analyst recognition, and share of voice versus competitors.
• Growth in digital and social engagement in-market (e.g., site traffic, LinkedIn engagement, executive visibility, campaigns) leading to pipeline.
• Meaningful contribution to Ascendion's APAC growth target through market presence that builds buyer credibility.
• Portfolio Marketing: Global GCC-AI Offering (~20% of role) Ascendion is already delivering global capability center (GCC) services globally.
• We're deploying AI platforms to improve how GCC work is done.
• For clients, this means faster innovation, process transparency, productivity, and capital unlock.
• We anticipate this will be a powerful growth engine for the firm.
• GCC pipeline is a shared metric that will be co-owned with a dedicated sales leader Essential
• Build and execute the go-to-market and portfolio marketing strategy for our GCC services, positioning our AI-enabled delivery model against traditional GCC and outsourcing competitors.
• Develop messaging and positioning that translates our AI-driven delivery advantage into buyer-relevant value for CXO and procurement audiences across target geographies.
• Partner with sales and delivery leadership to build enablement assets (case studies, ROI models, competitive battlecards, video assets, thought leadership, etc.) to support this fast-growing offering.
• Design and run demand generation campaigns (digital, events, ABM) targeting enterprise buyers evaluating GCC strategies globally.
• Marketing-influenced GCC pipeline globally.
• Stronger message resonance in sales win/loss feedback.
• Sales team adoption of enablement materials.
• Greater analyst and brand recognition in target segments.
• Who This Role Is For This role is designed for someone with experience and on the rise.
• You likely have:
• 10+ years of experience in B2B technology marketing, with increasing scope and impact over time.
• A genuine services background.
• You have worked inside a global technology services firm — consulting, IT services, managed services, or professional services — and you understand how those businesses sell, how clients buy, and what "pursuit" actually means.
• Hands-on field marketing

Required qualifications

• running events, executing ABM programs, building enablement materials, and supporting sales in live deals.
• Not managing agencies at arm's length.
• A sales-adjacent orientation.
• You may have started in sales, or worked so closely with sales teams that you think like one.
• You are not intimidated by revenue targets.
• You are energized by them.
• Experience working across global teams and adapting global strategy for regional markets without losing clarity or consistency.
• Comfort operating in fast-moving, ambiguous environments where impact matters more than process.
• You are a field and growth marketer with the credibility to walk into a client conversation or a pursuit review and add immediate value.
• What We're Specifically Looking For
• Proven track record driving pipeline and pursuit outcomes in India markets (with numbers to back it).
• Demonstrated experience in a global technology services environment.
• Evidence of hands-on execution: events run, ABM programs built, sales enablement delivered, pursuits supported.
• Supervision and delegation are fantastic, but we are looking for people who roll up their sleeves and personally get things done.
• High engagement as a working style.
• You actively seek contact with the Markets team.
• You are in the meetings, on the calls, at the events.
• You complement and enable sales.
• You are highly proactive.
• A history of shifting how a company is perceived in a market through consistent, disciplined storytelling.
• Ability to work fluidly within a global marketing structure: aligning to global brand standards and content direction while executing with regional relevance.
• Comfortable engaging external analysts, clients, and partners as well as internal stakeholders including senior global and regional leadership.
• Fluency in AI-powered marketing tools and workflows.
• High motivation to do more by leveraging all that AI can offer (without losing the human-touch impact).
• And also… We need evidence of personal storytelling capability.
• We will review recent work product (where permitted) from 2-3 prior employers or engagements.

Employment details

• Location: Bengaluru [India]

About the employer

• Ascendion is a fast-growth, AI-native software engineering company redefining how software, platforms, and intelligent agents are built and delivered at scale.
• Growth marketing for Ascendion across India and APAC growth markets.

Additional role details

• We are hiring a Growth Marketing Leader for India to drive above-market growth through disciplined field marketing, account-based programs, and tight pursuit support that directly enables our sales and markets teams.
• This role has two distinct responsibilities.
• This is field marketing, pipeline generation, pursuit support, and brand activation, with your feet on the ground. 80% of your time goes here (India and APAC growth markets; e.g., Singapore).
• Global portfolio marketing for our Global Capability Center offering.
• This means building the category narrative and go-to-market motion for an offering that's sold and delivered worldwide, not just out of India. 20% of your time will be here.
• That balance will shift as the business scales, creating meaningful opportunity for expanded scope.
• What You'll Own and Drive Field Marketing and Pipeline Generation (Primary Accountability) Essential