Performance / Growth Marketing Manager

Role overview

Performance / Growth Marketing Manager at CloudThat

The ideal candidate should be an expert in planning and executing high impact paid campaigns, create & manage digital assets that can lead to business growth.

CloudThat is looking for a highly experienced performance and growth marketer with over 5+ years of pure paid marketing experience with deep expertise in handling multiple paid channels for different audiences & sectors.

The candidate must have experience working for India as well as international audiences for B2C and B2B.

In this role, you will be driving a direct business impact in terms of new lead acquisition and traffic to domains.

You will have complete ownership over the LinkedIn, Meta, different search channels like google & Bing and affiliate channels to drive strategy for the performance marketing function, while controlling the budgets coming from different business units within the organization.

Responsibilities

• Own budget allocation and media planning for performance marketing campaigns across India and international markets (USA), driving user acquisition and growth.
• Manage the full paid advertising stack including Search (Google/Bing), Display, Meta, LinkedIn, Native, 3rd-party, and Affiliate channels.
• Lead end-to-end campaign execution —account setup, structure, ad creation, keyword strategy, launch planning, and KPI definition.
• Drive new growth initiatives across Google, Meta, LinkedIn, and other lead generation platforms for B2B and B2C audiences.
• Monitor and optimize campaign performance through daily, weekly, and monthly analysis to continuously improve results.
• Build and maintain performance dashboards using Looker Studio (or similar tools) for campaign, lead, and ROI tracking.
• Own performance outcomes , with clear accountability for reducing CAC, improving ROAS, and driving revenue growth.
• Continuously optimize PPC performance through keyword research, quality score improvement, CTR optimization, and bid management.
• Execute full-funnel remarketing and CRO strategies , including static/dynamic remarketing, RTB solutions, A/B testing, and lead quality optimization.
• Collaborate with design, content, and tech teams to launch high-performing creatives, landing pages, CMS (WordPress) updates, and CRM-aligned campaigns.
• Requirements (Must Have): Bachelor’s in engineering / technology or MBA or Digital marketing certification. 5+ years of hands-on performance marketing experience on search & Meta.

Preferred qualifications and skills

• Proven expertise across core paid channels – Google Search & Display, Meta (Facebook & Instagram), YouTube, LinkedIn Ads Experience running campaigns for India and international markets across B2B and B2C Demonstrated ownership of large ad budgets (₹2 Cr+ cumulative spend) Advanced analytics & reporting capability (Good to Have): Advance digital marketing certification Experience with affiliate, programmatic, or native advertising platforms Hands-on exposure to marketing automation tools (HubSpot / Lead Squared / Marketo) Strong full-funnel CRO experience Working knowledge of CMS platforms (WordPress) and CRM systems Advanced Excel / data analysis skills Experience launching new channels, ad formats, or geographies High learning agility and growth mindset

Employment details

• Location: Bangalore
• Employment Type: Full-time
• Location: Bangalore - Head Office [India]

Benefits

• Competitive salary and performance bonuses.
• Learning & development opportunities.
• Collaborative and diverse team environment.
• Be a part of the ONLY company in the world to be recognized by Microsoft, AWS, and Google Cloud with prestigious awards in 2025.
• Application Process: Shortlisted candidates will be contacted for a Virtual/Face to Face interview; our process includes a [4–rounds of interview].
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company.
• We do not discriminate based on race, religion, gender, sexual orientation, age, or disability status.

Additional role details

• Role: Performance / Growth Marketing Manager