Content Marketing Associate

Role overview

Content Marketing Associate at Continual Engine

This role is well suited for individuals who enjoy writing,researching, creating original content, and learning about a new industry.

We are looking for an individual with excellent written skills, willingness to learn aboutthe accessibility market, our suite of products, and the ability to write across a wide spectrumof topics including technical and creative elements.

Responsibilities

• Write scripts for product videos and demo videos.
• Create media rich content like infographics, case studies, animated videos.
• Review and make valuable additions to LinkedIn posts, blogs, and other social media content.
• Assist with maintenance of marketing materials and templates in a centralized self-serve portal; maintenance of completed projects; and oversee maintenance tasks carried out by team as applicable.

About the employer

• Develop expertise in Continual Engine’s suite of products and solutions.
• Inspired by existing gaps in content accessibility, Continual Engine was conceived to removeaccessibility barriers using robust and effective solutions at a fraction of the cost and time.Continual Engine, an AI technology company builds comprehensive content accessibilitysolutions by combining the best of both – AI, automation and computer vision technologies tosolve for scalability, and errors incurred in the manual process along with human expertise toensure final accuracy of the outcome.
• Continual Engine’s solutions have been created in tandem with a consortium of technology,content, and accessibility experts to truly help businesses and individuals equalize learning andaccessibility by promising exponential savings in cost and time.
• Since our inception in 2017, we have come a long way where we have not only expanded oursuite of AI-based solutions but have doubled down on solving increasingly complex and variedaccessibility challenges incurred by users on a day-to-day basis.
• Work Environment We are a purpose-drive start-up working on making digital experience accessible for everyoneincluding those with disabilities.
• A collaborative, supportive, and professional environment, youwill get to work with diverse individuals bringing varies skills and capabilities.
• You will enjoylearning from peers, managers, vendors, and clients while having a fun and creative experience.We encourage autonomy with accountability.

Additional role details

• Overview We’re looking for a creative, experienced, and energetic person who is excited to be part of apurpose-based AI technology start-up.
• Your primary role willinvolve researching and writing one-pagers, white papers, case studies, video scripts, marketingcollaterals, presentations, and other marketing materials.
• In addition, you will be reviewing andproviding important feedback on blogs, social media posts, marketing emails, infographics, andmore.
• Role and Responsibilities Collaborate closely with product and sales teams to develop engaging marketing and training materials.
• Understand best practices in content writing like copyediting, developing a style sheet, building consistency in marketing content etc.
• Research and write one-pagers, white papers, research papers, conference session proposals and similar content.
• Create engaging marketing content in Word, PPT, videos, and other formats for company’s solutions and services.
• Assess success of content channels.
• Qualifications Bachelor’s degree in business, communication, marketing, journalism, or related field.
• Deep expertise in using MS PPT, Google slides, MS Word, Excel.
• Strong writer (excellent written and verbal communication).
• Self-starter who is a team player and is well organized.
• Ability to work with minimal supervision. 3+ years’ work experience.
• Ability to learn, discuss, and write about a new industry and markets.
• Ability to consistently meet deadlines.
• Outstanding attention to detail, project management skills, and problem solving/troubleshooting skills.
• Proficient in SEO, social media marketing, and digital marketing.
• Creative skills to work in images, content, videos and more.
• Bonus Skills Proficient in building templates and infographics using Adobe, Canva, Clipchamp, PowToon or similar tools.
• Knowledge of managing LinkedIn accounts.
• Working knowledge of Hootsuite.
• Inbound marketing skills.