Assistant Manager - Performance Marketing

Role overview

Assistant Manager - Performance Marketing at Credgenics

As an Assistant Manager – Performance & Growth Marketing, you will be responsible for planning, executing, and optimizing digital acquisition campaigns to scale our B2C fintech app.

You will manage end-to-end campaigns across paid digital channels, analyze performance metrics, and implement data-driven strategies to improve user acquisition, engagement, and retention.

What You'll Be Doing Plan and execute digital marketing campaigns to drive app downloads, user acquisition, engagement, and retention.

Manage and optimize campaigns across Google Ads/UAC, Meta Ads, search, display, remarketing, and affiliate marketing channels.

Monitor app funnel metrics, including attribution, conversion rates, Cost Per Install (CPI), Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Investment (ROI).

Analyze campaign performance and identify opportunities to improve targeting, creatives, bidding strategies, and conversion rates.

Track user journeys and campaign effectiveness using app attribution, analytics, and event-tracking tools.

Manage marketing budgets efficiently to achieve acquisition and growth targets.

Execute remarketing, cross-sell, and upsell campaigns to improve user engagement and retention.

Collaborate with product, design, and analytics teams to improve campaign performance and app conversion rates.

Stay updated on digital marketing trends, platform updates, and emerging growth strategies.

What We're Looking For 2–5 years of experience in performance marketing or digital marketing, preferably in a B2C, app-first, fintech, lending, or consumer internet business.

Hands-on experience with Google Ads/UAC, Meta Ads, and other paid acquisition channels.

Understanding of app marketing, user acquisition, remarketing, and campaign optimization.

Familiarity with app attribution and tracking tools such as AppsFlyer, Firebase, or Branch.

Experience using Google Analytics, Mixpanel, Amplitude, or similar analytics platforms.

Strong analytical skills with the ability to interpret campaign data and recommend performance improvements.

Understanding of key performance metrics such as CPI, CAC, LTV, CPM, conversion rates, and ROI.

Ability to manage campaign budgets and optimize performance against defined business goals.

Knowledge of App Store Optimization (ASO), affiliate marketing, or programmatic advertising will be an added advantage.

An understanding of credit, lending, or fintech customer behavior will be a plus.

Why Join Us?

Work at the forefront of fintech innovation with a growing digital platform.

Take ownership of performance marketing campaigns and contribute to app growth.

Work with data-driven teams to experiment, optimize, and scale acquisition strategies.

Build expertise in digital acquisition, growth marketing, and performance optimization in a fast-paced environment.

Employment details

• Location: Noida [India]

About the employer

• Credgenics is revolutionizing the fintech space with innovative digital solutions in lending, credit, and financial advisory.
• As we scale our B2C fintech app, we are looking for a Performance & Growth Marketing professional to drive paid digital campaigns, app growth, and performance optimization while ensuring efficient utilization of marketing budgets.