Category Marketing

Role overview

Category Marketing at Dentalkart

We are looking for an experienced Category & Ad Monetisation Lead to own the end-to-end category P&L while driving growth, profitability, pricing strategy, promotions, and retail media monetization.

Responsibilities

• Develop category growth strategies, assortment planning, pricing, and promotional initiatives.
• Build and scale the retail media and ad monetization business through supplier-funded advertising opportunities.
• Collaborate with Merchandising and Performance Marketing teams to improve category growth and conversion.
• Analyze sales, customer demand, and market trends to identify growth opportunities.
• Work cross-functionally with Supply Chain, Operations, and Customer Experience teams to resolve issues impacting revenue and customer satisfaction.
• Monitor category performance and implement data-driven business decisions.

Employment details

• Benefits Competitive salary with performance-based incentives.
• Location: Chattarpur [Delhi] [India]

Benefits

• Health insurance coverage.
• Paid leave and company holidays.

Additional role details

• This leadership role will work across Category, Marketing, Merchandising, Supply Chain, and Operations to maximize revenue, improve margins, and build a scalable advertising business for the platform.
• Own the complete Category P&L, including revenue, profitability, and contribution margins.
• Manage pricing, discounts, and promotional calendars while maintaining profitability.
• Improve inventory health by minimizing stock-outs and excess inventory.
• Establish scalable processes to improve commercial performance and long-term growth.
• Requirements MBA/PGDM from a Tier-1 institute (IIM, ISB, XLRI, FMS, MDI, SPJIMR, IIFT, or equivalent). 7–10 years of experience in Category Management, Commercial Management, Business Management, or P&L ownership within E-commerce, Marketplace, or Retail.
• Proven experience managing category revenue, pricing, margins, and promotions.
• Strong commercial, analytical, and financial acumen.
• Experience working with cross-functional teams including Marketing, Supply Chain, Merchandising, and Operations.
• Excellent stakeholder management and leadership skills.
• Opportunity to own and lead a strategic business function.
• High visibility with senior leadership.
• Fast-paced and high-growth work environment.
• Career advancement and leadership opportunities.
• Employee discounts on Dentalkart products.
• Learning and professional development opportunities.