Lead - Merchandising

Role overview

Lead - Merchandising at Dentalkart

We are looking for an experienced Merchandising Lead – Onsite Experience & Conversion to own and optimize the complete onsite and in-app shopping experience.

This role is responsible for improving customer journeys, increasing conversion rates, optimizing search and merchandising, and driving revenue through data-backed experimentation.

Responsibilities

• Analyze customer behavior using GA4, Microsoft Clarity, and onsite search analytics.
• Collaborate with Category, Creative, and Marketing teams to maximize conversion and customer experience.
• Work closely with senior leadership and cross-functional teams.

Employment details

• Requirements Own the complete onsite and in-app merchandising experience including homepage, category pages, search, product listing pages, and product detail pages (PDP).
• Benefits Competitive salary with performance-based incentives.
• Location: Chattarpur [Delhi] [India]

Additional role details

• Drive end-to-end conversion optimization from landing page to checkout.
• Optimize banners, collections, product ranking, sorting, cross-sell, and upsell placements.
• Run A/B tests and continuous experimentation to improve conversion.
• Improve onsite search relevance using Typesense or similar search platforms.
• Enhance product detail pages with better content, images, offers, and product information.
• Define merchandising rules for inventory visibility, stock management, and out-of-stock handling.
• Opportunity to lead the complete onsite merchandising and conversion function.
• High ownership and direct impact on business growth and revenue.
• Fast-paced, high-growth work environment with ample learning opportunities.