Marketing Science Lead
Google · Gurgaon
Collected role description
Distill complex analytical and experimental findings into highly actionable, non-technical business recommendations and executive-ready presentations that marketing leaders can immediately deploy to drive revenue.
Collected minimum qualification
Bachelor's degree or equivalent practical experience.; 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Collected preferred qualification
MBA or Master's degree in quantitative field like Data Analytics, Economics.; Experience in quantifying Return on Investment (ROI) and improving ROI of ads spends through test and learn approach in one of the following: experimental methods (e.g., A/B testing, geo experiments, user lift experiments), advanced attribution (e.g., SKAN, MTA), statistical methods (e.g., causal inference, MMM, statistical MTA).; Experience managing and influencing executive stakeholder relationships on recommending data driven ways to improve product and customer strategy to drive business outcomes.; Experience with incrementality testing, causal impact analysis, MMM, and MTA.; Understanding of brand and performance measurement.
Collected experience requirement
5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.