Marketing Specialist

Role overview

Marketing Specialist at Healthium Medtech

Responsibilities

• Monitor evaluation-to-adoption ratios and provide field intelligence to support product refinement and positioning. 2.
• Maintain structured Call Reports with detailed follow-up actions and progress tracking. 3.
• Track participation, post-event conversions, and overall clinical impact of each program. 4.
• Develop structured learning modules and assessments to measure product understanding and field readiness.
• Ensure ongoing knowledge reinforcement through refresher workshops, digital learning tools, and on-field support. 5.
• Evaluate event ROI based on conversions, lead quality, and product pull-through.
• Ensure branding and communication consistency across all marketing interactions. 7.

Employment details

• Location: Delhi [India]

Benefits

• Driving NPD Evaluations & OT Presence Identify key sites for New Product Development (NPD) evaluations and coordinate with sales and medical teams for trial execution.

Additional role details

• Roles & Responsibilities 1.
• Ensure active OT attendance to capture procedural insights, feedback, and opportunities for improvement.
• KOL/KBL Engagement & Conversion Establish and strengthen relationships with Key Opinion Leaders (KOLs) and Key Business Leaders (KBLs) in the region.
• Drive clinical trials, advocacy programs, and conversion of KOLs from trial to adoption stage.
• Clinical Education & Engagement Programs Plan and execute Nurses Training Program (NTPs) and Round Table Meetings (RTMs) to enhance surgeon engagement and confidence in Hernia repair solutions.
• Partner with medical affairs and KOLs to design clinically relevant content for workshops and symposiums.
• Training & Capability Development Lead capability-building initiatives by training the sales and clinical teams on the Hernia portfolio-covering product features, procedural techniques, and competitive differentiation.
• Regional Advisory Boards (Ad Boards) Organize and lead Regional Ad Boards for Hernia specialties involving top GI, General, and Laparoscopic surgeons.
• Facilitate clinical discussions to derive actionable insights on surgical trends, unmet needs, and product experience.
• Document and translate Ad Board outcomes into regional marketing and training plans. 6.
• Marketing Engagements (STEPs & HML Activities) Plan and execute STEPs (Skill Training & Education Programs) and HML-driven engagements to expand procedural penetration and strengthen the clinical pipeline.
• Cross-functional Collaboration & Support Partner with Trade and Tender teams to provide marketing content, clinical justifications, and strategy support for key institutional opportunities.
• Contribute to tenders and proposals with value-based product positioning and clinical data.
• Act as a regional marketing liaison for strategic initiatives.
• Qualifications Science Graduation