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SAP Project Manager – Customer Processes & Marketing

ITC Infotech · Kolkata

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Collected role description

Role overview

SAP Project Manager – Customer Processes & Marketing at ITC Infotech

As a Project Manager – Customer Processes & Marketing, you will: Lead high-impact initiatives spanning: Product launches Trade promotions Broader customer journey Act as the central hub between Product, Sales, and Marketing teams.

Ensure marketing investments and promotional strategies are: Executed flawlessly Delivered within budget Measured for tangible ROI

Responsibilities

  • Trade Promotions & Channel Strategy Oversee the end-to-end execution of: Trade marketing programs Channel incentives B2B promotional campaigns Align promotional strategies with sales objectives to optimize: Distribution Retail placement Local brand development Manage the budget allocated for trade promotions.
  • Track financial performance against projected sales lifts.
  • Marketing Campaign Management Lead cross-functional teams in the development and rollout of 360-degree marketing campaigns.
  • Ensure cohesive messaging across all channels.
  • Collaborate with: Creative teams Digital marketers Agencies Deliver on-brand: Promotional assets Collateral Advertising Establish Key Performance Indicators (KPIs) to measure the effectiveness and reach of marketing initiatives.
  • Customer Processes & Experience Map and optimize the end-to-end customer journey.
  • Identify areas to: Improve customer engagement Reduce friction Translate customer feedback and data-driven insights into actionable improvements for: Future product iterations Marketing strategies Standardize internal customer processes from: Initial lead generation To post-purchase support readiness Project Execution & Operations Define project scope, milestones, and timelines for complex marketing and promotional initiatives.
  • Manage project deliverables proactively.
  • Identify risks, such as: Supplier delays Budget constraints Implement appropriate mitigation strategies.
  • Utilize project management methodologies to: Streamline workflows Facilitate interdepartmental communication Ensure cross-team alignment

Employment details

  • Location: KOL_ITC Centre

Collected experience requirement

10-18 years