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AEO_GEO Specialist

Juspay · Bangalore

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Role overview

AEO_GEO Specialist at Juspay

Search is being rebuilt in real time.

Buyers no longer start with ten blue links — they ask ChatGPT, Perplexity, Google's AI Overviews, and Claude directly, and increasingly never click through to a website at all.

For a payments infrastructure company competing for the attention of CTOs, product leaders, and procurement teams, being the answer these engines give — not just a link they might rank — is now core to how we get found.

We are hiring an AEO/GEO Specialist to treat juspay.io as a product, not a content dump — engineering the on-page and off-page signals that get Juspay cited, quoted, and recommended by AI answer and generative search engines, alongside classic organic search.

Responsibilities

  • Own AEO/GEO strategy across juspay.io: audit and optimize entity pages, blog posts, docs, and case studies for extractability and citability by AI Overviews, ChatGPT, Perplexity, and other generative engines.
  • Architect and maintain structured data / schema markup (FAQ, HowTo, Organization, Product) so machines can parse and quote Juspay content correctly.
  • Partner with content, product marketing, and web/dev teams to reshape page structure — headings, answer-first summaries, semantic HTML — so pages can win at the sentence/paragraph level, not just the URL level.
  • Run off-page GEO — building citations, mentions, and backlinks from authoritative sources (industry publications, analyst reports, knowledge bases, forums) that generative engines pull from and trust.
  • Monitor and benchmark Juspay's presence and share-of-voice inside AI answer engines (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews) using GEO tracking tools, and report on trends versus competitors.
  • Own technical SEO fundamentals (crawlability, indexation, site speed, internal linking, Core Web Vitals) as the substrate both classic search and AI crawlers depend on.
  • Work with content marketing to prioritize which topics and entities to build authority around, based on where Juspay is — and isn't — showing up as a cited source.
  • Track how each major AI platform sources and weights content, and translate those shifts into an evolving, repeatable playbook for the team.
  • This Role Requires Real Writing, Not Just Optimization
  • Half of AEO/GEO is reshaping what already exists — but the other half is starting from a blank page.
  • You should be comfortable writing original, meaningful content from scratch: going deep into the product, researching the topic thoroughly online, and running your own interview process with internal stakeholders (product, engineering, sales) to get the details right.
  • If you'd rather edit than report, research, and write, this isn't the role.
  • Must-Have Qualities
  • Meaningful experience in SEO, content strategy, or growth marketing, with hands-on exposure to AEO/GEO practices (or a demonstrated ability to have picked it up early).
  • Working knowledge of structured data/schema markup, technical SEO fundamentals, and how LLM-based answer engines retrieve and cite content.
  • Comfort treating a website like a product — thinking in information architecture, page- level experiments, and iterative optimization rather than one-off content drops.
  • Analytical rigor — able to set up tracking, read the data, and turn "did that get us cited" into a repeatable process.
  • Strong writing instincts;
  • Ease working cross-functionally with content, product marketing, and engineering/web teams to ship changes to the live site.

Employment details

  • Location: Bangalore [India]

About the employer

  • Juspay is a leading multinational payments technology company, powering superior conversion rates, seamless customer experiences, cost optimization, and fraud reduction at scale for 500+ top global enterprises and banks.
  • Founded in 2012, the company processes over 300 million daily transactions, exceeding an annualized total payment volume (TPV) of $1 trillion with 99.999% reliability.
  • Headquartered in Bangalore, India, Juspay’s global network of 1200+ payment experts operates across San Francisco, Dublin, São Paulo, and Singapore.
  • Juspay offers a modular and interoperable product suite for merchants that includes open-source payment orchestration, seamless authentication, payment tokenization, fraud & risk management, global payouts, end-to-end reconciliation, unified payment analytics, and more.
  • For banks, Juspay’s offerings include end-to-end white label payment gateway solutions & real-time payments infrastructure.

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