Senior Growth Marketer - Paid Campaign

Role overview

Senior Growth Marketer - Paid Campaign at Kovai.co

Responsibilities

• Write and test search ad copy (responsive search ads, assets, extensions) that matches intent for a technical B2B buyer: tech writers, product and knowledge managers, engineering and IT leaders.
• Test AI search advertising surfaces such as ChatGPT ads and other emerging placements as new demand channels.
• Analyze with AI: diagnose what's moving CPL and pipeline, segment performance, and catch anomalies before they cost money.

Employment details

• Location: Coimbatore [Tamil Nadu] [India]

About the employer

• Kovai.co is a global B2B SaaS product company building enterprise software from India for businesses worldwide.
• At Kovai.co, our teams are collaborative, ownership-driven, and deeply invested in craftsmanship, continuous learning, and open communication - creating an environment where people grow together, contribute meaningfully, and build strong relationships alongside impactful outcomes.
• Position: Senior Growth marketing - paid ads (Google and Bing search plus CRO) We're hiring a paid search operator who owns Google and Bing end-to-end for Kovai.co, from the campaign build to the ad copy to the page the click lands on.

Additional role details

• Over the years, we've grown rapidly and profitably, and today we're on track towards $30 million in annual revenue - with an even bigger journey ahead.
• Trusted by customers across 100+ countries, including Fortune 500 enterprises and fast-scaling startups, we build products that solve complex, mission-critical problems at scale.
• At the heart of Kovai.co is a tribe of thoughtful helpers - people passionate about empowering customers, uplifting colleagues, and continuously growing in our own journeys.
• What we build: BizTalk360: Our first product, built to help enterprises simplify and manage complex integration environments with confidence - trusted by Microsoft, Mercedes-Benz, Pfizer, Vodafone, BBC, and NBCUniversal.
• Turbo360: Our fast-growing Azure Cloud Management and FinOps platform, helping enterprises gain visibility, optimize cloud costs, and run smarter, more efficient cloud operations at scale.
• Document360: Our flagship AI-powered knowledge management platform, helping teams create, manage, and deliver exceptional documentation experiences - trusted by companies like Puma, HP, VMware, McDonald's, and Virgin Group.
• Three products > One cultures of innovation, ownership, and customer obsession.
• How we work: We believe great work happens when talented people are trusted, empowered, and supported to do their best.
• At Kovai.co, AI isn't just a capability - it's our superpower.
• We embrace AI-first thinking to help our teams work smarter, solve problems creatively, and create greater impact for our customers and each other.
• You run the accounts, write the ads, shape the landing pages, and run the CRO tests that turn clicks into demos and trials.
• And you do all of it AI-first: automating the busywork, analyzing with AI, and building your own tooling instead of waiting on anyone.
• You'll own a number, not just a channel.
• What you'll do Own Google Ads and Microsoft (Bing) Ads across US and international regions: account structure, keywords, bids, budgets, negatives, and Smart Bidding.
• Own the experience after the click.
• Brief, test, and improve landing pages, demo requests, and trial forms so conversion rate goes up, not just traffic.
• Run a continuous CRO program: A/B and multivariate tests on pages, forms, and offers, each with a clear hypothesis and a clean readout.
• Do the keyword and competitor research that feeds campaign and copy decisions, including how we show up against category and competitors.
• Own paid search reporting and attribution: CPL, SQL, and pipeline contribution, wired into GA4 and the CRM, presented to marketing leadership.
• Manage and pace the budget for efficient pipeline, reallocating spend as the data comes in.
• How you'll work (AI first) Use AI every day to move faster and dig deeper, not as a novelty.
• This team runs on it.
• Automate the recurring work: reporting pulls, budget pacing, and health checks on conversions and CPL, so manual effort does not eat the week.
• Generate and iterate ad copy and landing page copy at volume, then test the winners.
• Speed up keyword, SERP, and competitor research with AI, and turn call and customer data into sharper messaging.
• Build lightweight automations and workflows yourself.
• You stitch tools together and don't need an engineer for every data pull.
• What you'll bring 4+ years running Google Ads and Bing Ads for a B2B or SaaS advertiser, with real budget ownership.
• A track record in CRO and A/B testing on landing pages and forms, judged on conversion and pipeline, not vanity metrics.
• Strong search ad copywriting, with the judgment to match message to intent and audience.
• AI first in how you work: you already use AI to automate reporting, analyze data, and generate and test copy, and you want to build more.
• Hands on GA4 for tracking, attribution, and reporting.
• Working context across the full paid stack: Google Ads, Microsoft Ads, and exposure to LinkedIn and Meta.
• Reporting fluency in Microsoft 365 (Excel, PowerPoint).
• Analytical and accountable, comfortable owning a target.
• Bonus Experience marketing a technical or developer product.
• Experience advertising on AI search surfaces or improving brand visibility inside AI answers.
• You build your own automations: scripting, basic SQL, or AI coding tools to pull and join data and run workflows.
• Familiarity with offline conversion imports and CRM to ad platform signal loops.
• Equal Opportunities: We are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to grow.
• We celebrate diverse perspectives and believe that great talent thrives in an environment built on fairness, belonging, and equal opportunity for all.