Senior Growth Marketer - SEO

Role overview

Senior Growth Marketer - SEO at Kovai.co

Senior Growth Marketer - SEO

Responsibilities

• Develop product messaging and positioning for SaaS products.
• Own the SEO strategy to improve organic traffic and conversions.
• Build and execute Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies to increase visibility across AI search platforms like ChatGPT, Microsoft Copilot, Perplexity, Gemini, and Claude.
• Identify content opportunities using keyword research, customer insights, and competitive analysis.
• Work closely with Product, Sales, Customer Success, and Engineering teams to support product adoption and pipeline growth.
• Track campaign and content performance and continuously optimize based on data.
• Support product launches, customer stories, and demand generation campaigns.
• Manage product social media initiatives and help build thought leadership on LinkedIn.
• Who'll be a good fit 3-4 years of experience in Growth Marketing in a B2B SaaS company.
• Strong experience in product positioning and go-to-market execution.
• Hands-on experience with SEO and content marketing.
• Experience with GEO and AEO strategies for AI-powered search and answer engines.
• Strong analytical mindset with experience using marketing analytics tools.
• Ability to work cross-functionally with Product, Sales, and Customer Success teams.
• Experience marketing cloud, SaaS, Azure, or FinOps products is a strong advantage.
• Experience managing social media and executive thought leadership is an added advantage.
• Equal Opportunities: We are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to grow.
• We celebrate diverse perspectives and believe that great talent thrives in an environment built on fairness, belonging, and equal opportunity for all.

Employment details

• Location: Coimbatore [Tamil Nadu] [India]

About the employer

• Kovai.co is a global B2B SaaS product company building enterprise software from India for businesses worldwide.
• At Kovai.co, our teams are collaborative, ownership-driven, and deeply invested in craftsmanship, continuous learning, and open communication - creating an environment where people grow together, contribute meaningfully, and build strong relationships alongside impactful outcomes.

Additional role details

• Over the years, we've grown rapidly and profitably, and today we're on track towards $30 million in annual revenue - with an even bigger journey ahead.
• Trusted by customers across 100+ countries, including Fortune 500 enterprises and fast-scaling startups, we build products that solve complex, mission-critical problems at scale.
• At the heart of Kovai.co is a tribe of thoughtful helpers - people passionate about empowering customers, uplifting colleagues, and continuously growing in our own journeys.
• What we build: BizTalk360: Our first product, built to help enterprises simplify and manage complex integration environments with confidence - trusted by Microsoft, Mercedes-Benz, Pfizer, Vodafone, BBC, and NBCUniversal.
• Turbo360: Our fast-growing Azure Cloud Management and FinOps platform, helping enterprises gain visibility, optimize cloud costs, and run smarter, more efficient cloud operations at scale.
• Document360: Our flagship AI-powered knowledge management platform, helping teams create, manage, and deliver exceptional documentation experiences - trusted by companies like Puma, HP, VMware, McDonald's, and Virgin Group.
• Three products > One cultures of innovation, ownership, and customer obsession.
• How we work: We believe great work happens when talented people are trusted, empowered, and supported to do their best.
• At Kovai.co, AI isn't just a capability - it's our superpower.
• We embrace AI-first thinking to help our teams work smarter, solve problems creatively, and create greater impact for our customers and each other.
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